Stakeholders are one factor which influences the strategies of organisations. This assignment evaluates how important they are. According to Johnson et al (2005) strategies are systematic plans to achieve the objectives of an organisation. They are the domain in which organisations operate and have a long term direction. Strategies are affected by an inconstant environment, the constellation of resources and competences and the expectations of stakeholders. There are a lot of other factors, but this essay will describe just these three with examples. However the main part is about stakeholders. The authors define stakeholders as one or more persons with specific interests in companies. The essay will explain the stakeholder analysis and their benefits. It will show how companies could identify, classify their interest groups and how these interests conflict. In the conclusion, the paper evaluates the importance of stakeholders for organisations and their strategies.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Environment
- Environment
- Competences and resources
- Stakeholder
- Stakeholder Analysis
- Identify stakeholder
- Power/ interest matrix
- Stakeholder conflicts
- Comparison
- Stakeholder/ Environment
- Stakeholder/ resources and competences
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay examines the significance of stakeholders in influencing organizational strategies, particularly focusing on the role they play in shaping the long-term direction of companies. The essay analyzes the influence of stakeholders within the context of environmental factors, resource and competence management, and the identification and classification of stakeholder groups.
- The influence of stakeholders on organizational strategies
- The importance of environmental factors in shaping strategies
- The role of resources and competences in achieving competitive advantage
- The identification and classification of stakeholder groups
- The benefits of stakeholder analysis for organizational management
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction establishes the central theme of stakeholder influence on organizational strategies and highlights the essay's focus on environmental factors, resources and competences, and stakeholder analysis. Chapter 2 delves into the complexities of the organizational environment, emphasizing the multifaceted nature of external influences and the challenges of navigating a rapidly changing landscape. Vodafone is presented as a case study to illustrate the challenges of managing diverse environmental factors in a global context. Chapter 2 further examines the importance of resource and competence management for achieving competitive advantage, emphasizing the need to effectively utilize available resources and develop strategic competences. Puma is highlighted as an example of a company successfully leveraging its resources and competences to gain a competitive edge.
Chapter 3 focuses on stakeholder analysis, outlining its purpose and benefits. The essay emphasizes the significance of identifying and classifying stakeholders based on their power and interests to understand their roles and expectations. Chapter 3 further explores the process of identifying active and passive stakeholders, illustrating the varying levels of involvement different groups have in organizational activities.
Schlüsselwörter (Keywords)
This essay focuses on key concepts related to strategic management, stakeholder analysis, and organizational success. Core topics include environmental factors, resources and competences, stakeholder identification, power dynamics, and the role of stakeholders in shaping organizational strategies. These themes are explored through theoretical frameworks and real-world examples to provide insights into the complex relationship between organizations and their stakeholders.
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- Stephan Lüdtke (Autor), 2005, Influence factors of strategy, Múnich, GRIN Verlag, https://www.grin.com/document/49826
