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The German Beer Purity Law as a Marketing Tool


Essay, 2015

5 Pages, Grade: 1,0


Abstract or Introduction

In 2016 the existence of the German purity law for beer recorded its 500th anniversary. Taking into account the massive advertising campaigns around the German purity law, not only concerning the 500th anniversary, but also in everyday media, the questions arise, how this law, considering today’s technology improvements throughout the world, can still be an indicator for superior quality and why this law might also be seen as a clever Marketing Tool.

Details

Title
The German Beer Purity Law as a Marketing Tool
College
International University of Applied Sciences
Grade
1,0
Author
Year
2015
Pages
5
Catalog Number
V498845
ISBN (eBook)
9783346022936
ISBN (Book)
9783346022943
Language
English
Keywords
Bier, Deutsches Reinheitsgebot, Purity Law, Marketing Tool
Quote paper
Marius Kaup (Author), 2015, The German Beer Purity Law as a Marketing Tool, Munich, GRIN Verlag, https://www.grin.com/document/498845

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