Extracto
Table of Contents
1. Theories
1.1. High Context and Low Context by Edward Hall
1.2. Public Relations
1.2.1. Intercultural Public Relations
2. Research Results
2.1. About the Company Beiersdorf
2.2. History of the Company
2.2.1. International Development
2.3. Beiersdorf Intercultural Management
2.3.1. Employees
2.3.2. Intercultural Activities
2.4. Refinement of the Thesis
3. Discussion
4. Critical reflection
5. Conclusion
6. References
7. Image references
Final del extracto de 22 páginas
- Citar trabajo
- Sarah Runde (Autor), 2019, Managing of Global Business. Beiersdorf’s Intercultural Management, Múnich, GRIN Verlag, https://www.grin.com/document/501953
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