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Corporate Social Responsibility (CSR)-Maßnahmen und Stakeholderkommunikation von Nike Inc.


Term Paper, 2019

13 Pages, Grade: 1,2


Excerpt


IInhalt

1 Einführung

2 Definitionen
2.1 Stakeholderkommunikation
2.2 Corporate Social Responsibility

3 Unternehmensvorstellung
3.1 Nike Inc
3.2 Nike und CSR
3.3 Beispiel: Nike Circular Innovation Challenge

4 Stakeholder und CSR-Maßnahmen von Nike Inc
4.1 Kunden
4.2 Gemeinden
4.3 Mitarbeiter
4.4 Regierungen
4.5 Interessensverbände

5 Relevanz von CSR im globalen Markt
5.1 CSR-Richtlinien
5.2 Schattenseite CSR
5.3 CSR-Trend

6 Fazit

III Literatur

Excerpt out of 13 pages

Details

Title
Corporate Social Responsibility (CSR)-Maßnahmen und Stakeholderkommunikation von Nike Inc.
College
University of Applied Sciences Stuttgart
Grade
1,2
Author
Year
2019
Pages
13
Catalog Number
V502354
ISBN (eBook)
9783346042835
ISBN (Book)
9783346042842
Language
German
Keywords
CSR, Corporate Social Responsibility, Stakeholderkommunikation, Nike, Medien, Medien- und Kommunikationsmanagement, Kommunikation
Quote paper
Hanna Treyer (Author), 2019, Corporate Social Responsibility (CSR)-Maßnahmen und Stakeholderkommunikation von Nike Inc., Munich, GRIN Verlag, https://www.grin.com/document/502354

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