The study investigates the impact of Public Relations in Crisis Management at health institutions; A case study of University Teaching Hospital (UTH), in Lusaka Zambia.
Literature was reviewed for information on the impact of PR on crisis management at health institutions and specific attention was given to UTH. In this study, conducted in March 2016, personal interviews, questionnaires, and direct observations were used to collect the data. Both qualitative and quantitative data analysis methods were employed.
Table of Contents
- Chapter 1: Introduction
- Chapter 2: Literature Review
- Chapter 3: Research Methodology
- Chapter 4: Data Presentation and Analysis
- Chapter 5: Discussion
Objectives and Key Themes
This dissertation aims to examine the impact of public relations on crisis management, using a case study of the University Teaching Hospital (UTH) in Zambia. The study seeks to understand how effective public relations strategies can mitigate the negative consequences of crises and enhance an organization's reputation during challenging times.
- The role of public relations in crisis communication
- Strategies for effective crisis management
- The impact of crises on organizational reputation
- Case study analysis of crisis management at UTH
- Recommendations for improving crisis communication at UTH
Chapter Summaries
Chapter 1: Introduction: This chapter provides an overview of the research topic, outlining the importance of effective public relations in crisis management and highlighting the relevance of the chosen case study, the University Teaching Hospital (UTH) in Zambia. It establishes the research problem, stating the need for a better understanding of how public relations contributes to successful crisis management within this specific context. The chapter concludes by presenting the research objectives and the structure of the dissertation.
Chapter 2: Literature Review: This chapter reviews existing literature on public relations, crisis management, and relevant theoretical frameworks. It explores various definitions and models of public relations and crisis management, examining their practical applications in different organizational settings. The literature review provides a comprehensive overview of previous research on the subject, highlighting significant findings and identifying gaps in knowledge that the current study aims to address. The chapter also delves into relevant communication theories that inform the research methodology and the interpretation of findings.
Chapter 3: Research Methodology: This chapter details the research design and methods employed in the study. It specifies the research approach used (likely qualitative or quantitative, or a mixed-methods approach), justifying the chosen methodology based on the research questions and objectives. This section meticulously describes the data collection methods (e.g., interviews, surveys, document analysis), the sampling techniques used to select participants or documents, and the data analysis strategies to be implemented. Ethical considerations related to data collection and analysis are also addressed. The chapter provides a clear and transparent account of how the data was collected and analyzed to ensure the validity and reliability of the research findings.
Chapter 4: Data Presentation and Analysis: This chapter presents and analyzes the data collected during the research. It systematically presents the findings using tables, charts, graphs, or other suitable visual aids. The data presentation section meticulously organizes the findings to make them accessible and understandable. The analysis section then interprets the data, highlighting key trends and patterns that emerge from the findings. The discussion is supported by both quantitative and/or qualitative data, providing a nuanced and comprehensive analysis of the findings. It connects the findings to the literature review and theoretical frameworks, establishing the significance of the results within the broader field of study.
Chapter 5: Discussion: This chapter interprets the findings of the research and discusses their implications for public relations practice and crisis management. It connects the findings back to the research questions and objectives, answering them based on the analyzed data. The discussion considers potential limitations of the study and suggests avenues for future research. The chapter draws meaningful conclusions based on the study's findings, highlighting their contribution to the existing body of knowledge on public relations and crisis management. The implications of the findings for both theory and practice are clearly articulated.
Keywords
Public relations, crisis management, crisis communication, reputation management, organizational communication, case study, University Teaching Hospital (UTH), Zambia, communication strategies, risk communication.
Frequently Asked Questions: Comprehensive Language Preview of a Dissertation on Public Relations and Crisis Management
What is the overall topic of this dissertation preview?
This preview summarizes a dissertation examining the impact of public relations on crisis management, specifically using a case study of the University Teaching Hospital (UTH) in Zambia. It explores how effective public relations strategies can mitigate negative consequences and enhance an organization's reputation during crises.
What are the main chapters covered in the dissertation?
The dissertation is structured into five chapters: an introduction, a literature review, a methodology chapter, data presentation and analysis, and a discussion of findings. Each chapter's purpose and content are detailed in the preview.
What are the key objectives and themes of the research?
The key objectives focus on understanding the role of public relations in crisis communication, identifying strategies for effective crisis management, and analyzing the impact of crises on organizational reputation. The case study of UTH in Zambia serves as a practical application of these themes.
What is the methodology used in this research?
The preview indicates that the research methodology chapter details the research design and methods. While the specific approach (qualitative, quantitative, or mixed-methods) isn't explicitly stated, it promises a description of data collection methods, sampling techniques, data analysis strategies, and ethical considerations.
What kind of data is presented and analyzed?
The preview suggests that Chapter 4 will present data using tables, charts, and graphs. The analysis will highlight key trends and patterns, connecting the findings to the literature review and theoretical frameworks.
What are the key findings and conclusions discussed?
The preview states that Chapter 5 interprets the research findings, discusses their implications for public relations practice and crisis management, addresses limitations, suggests future research avenues, and articulates the contribution to existing knowledge.
What are the keywords associated with this dissertation?
The keywords include public relations, crisis management, crisis communication, reputation management, organizational communication, case study, University Teaching Hospital (UTH), Zambia, communication strategies, and risk communication.
Where can I find the complete dissertation?
This preview does not provide information on the location of the complete dissertation. Further information would be needed to access the full text.
What is the purpose of this preview?
This preview serves as a comprehensive summary of the dissertation's contents, providing an overview of its structure, objectives, themes, and key findings for academic use and analysis.
What is the specific focus on the University Teaching Hospital (UTH) in Zambia?
UTH in Zambia serves as the case study for this dissertation. The research analyzes how public relations functioned (or malfunctioned) during crisis situations at this specific hospital, providing a real-world context for the theoretical concepts explored.
- Citar trabajo
- Sandra Lombe (Autor), 2016, The Impact of Public Relations on Crisis Management at Health Institutions, Múnich, GRIN Verlag, https://www.grin.com/document/502400
