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Weiche Schale, harter Kern? Die Auswirkungen von CSR in B2B-Beziehungen


Bachelor Thesis, 2013

74 Pages, Grade: 1,3


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Title
Weiche Schale, harter Kern? Die Auswirkungen von CSR in B2B-Beziehungen
College
Ruhr-University of Bochum  (Sales & Marketing Department)
Grade
1,3
Author
Year
2013
Pages
74
Catalog Number
V504630
ISBN (eBook)
9783346051165
ISBN (Book)
9783346051172
Language
German
Keywords
CSR, B2B, Corporate Social Responsibility (CSR)-Auswirkungen im B2B-Kontext, Erfolgsauswirkungen von CSR, CSR-Auswirkungen im B2B
Quote paper
Anastasia Kabushka (Author), 2013, Weiche Schale, harter Kern? Die Auswirkungen von CSR in B2B-Beziehungen, Munich, GRIN Verlag, https://www.grin.com/document/504630

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