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Performance Marketing. Unterschiedliche Generationen als Zielgruppe


Research Paper (undergraduate), 2018

34 Pages, Grade: 1,7


Excerpt


Inhaltsverzeichnis

I Abbildungs- und Tabellenverzeichnis

II Abkürzungsverzeichnis

III Anhangsverzeichnis

1 Einleitung

2 Performance Marketing

3 Generationen im Überblick
3.1 Generation X
3.2 Generation Y
3.3 Generation Z

4 Best Practice
4.1 International Performance Marketing Award
4.2 Performance Marketing Award - Deutschland

5 Fazit

6 Anhang

7 Literaturverzeichnis

Excerpt out of 34 pages

Details

Title
Performance Marketing. Unterschiedliche Generationen als Zielgruppe
College
University of Applied Management
Grade
1,7
Author
Year
2018
Pages
34
Catalog Number
V504878
ISBN (eBook)
9783346080721
ISBN (Book)
9783346080738
Language
German
Keywords
Shopmanagement, Performance Marketing, Generationen, Performance Marketing Award
Quote paper
Svenja Kastilan (Author), 2018, Performance Marketing. Unterschiedliche Generationen als Zielgruppe, Munich, GRIN Verlag, https://www.grin.com/document/504878

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