The article with the headline "International hotel chains and environmental protection: an analysis of Hilton’s yes we care! Programme" has its main focus on the topic of corporate social responsibility (CSR) executed by international hotel chains. The article analyses and evaluates the Hilton’s we care! programme that was rolled out in 70 Hilton Worldwide hotels. It outlines the close connection between CSR and term corporate environmentalism. A further connection is made between the linkage of CSR and Human Recourses Management (HRM). The relevance of the topic CSR and environmentalism is illustrated in the article.
Inhaltsverzeichnis (Table of Contents)
- Introduction and Status Quo of Corporate Social Responsibility (CSR)
- The articles position on Corporate Social Responsibility
- Methodology
- Outcome and results of the research
- Practical relevance and conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This seminar paper examines the implementation of corporate social responsibility (CSR) within international hotel chains, specifically focusing on Hilton's "we care!" program in Europe between 2006 and 2008. The paper analyzes the program's impact and explores its connections to corporate environmentalism and human resource management.
- Corporate Social Responsibility (CSR) in the hotel industry
- The role of environmental protection in CSR
- The relationship between CSR and Human Resources Management (HRM)
- The impact of the Hilton's "we care!" program on environmental sustainability
- The practical implications of CSR initiatives for businesses
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: Introduction and Status Quo of Corporate Social Responsibility (CSR): This chapter introduces the concept of CSR and outlines its significance in today's business environment. It highlights the rising importance of businesses taking responsibility for their impact on society and the environment, including a particular focus on environmental protection due to the urgency of climate change.
Schlüsselwörter (Keywords)
This seminar paper delves into the crucial topics of Corporate Social Responsibility (CSR), environmental protection, and Human Resources Management (HRM) in the context of international hotel chains. The paper examines the impact of Hilton's "we care!" program, exploring the integration of sustainable practices and the relationship between CSR and employee engagement.
What is Hilton's "we care!" program?
It is a Corporate Social Responsibility (CSR) initiative focused on environmental protection and sustainability rolled out in Hilton Worldwide hotels.
How is CSR linked to Human Resource Management (HRM)?
The article suggests that CSR initiatives like environmental programs rely on employee engagement and can improve staff motivation and recruitment.
Why is environmental protection vital for hotel chains?
Due to climate change and increasing consumer awareness, international hotel chains must adopt sustainable practices to remain competitive and responsible.
What was the outcome of the Hilton research?
The research evaluated the effectiveness of the program in 70 hotels, illustrating how corporate environmentalism can be successfully integrated into operations.
What is the difference between CSR and corporate environmentalism?
While CSR covers a broader range of social responsibilities, corporate environmentalism specifically focuses on the ecological impact and protection measures of a firm.
