This study discusses the role played by Morogoro residents in promoting Tanzania’s tourism industry. The study used a total of 30 respondents. Data was collected through questionnaires. Data analysis was done using SPSS program (20 versions) and presented in form of tables and percentages.
Findings show that the most used promotion channel by Morogoro residents are TVs and Radios because a great number of people have access to TVs and Radios and believe it’s easy to reach them using these channels. Respondents also mentioned social media to be thesecond most used promotion channel, on the grounds that a lot of people have access to the internet and own multiple social media accounts such as Facebook and Twitter and it’s very easy to reach them that way.
Based on these findings, it is recommended that the government support the promotion activities by reducing the cost of adverts at least on government broadcasting channels like government owed TV and radio stations and newspaper, this will easy the cost of other tourism stakeholders like the local communities in Morogoro municipal and tour operators to make adverts and air them to the public through mass media.
Inhaltsverzeichnis (Table of Contents)
- CHAPTER ONE
- 1.0 INTRODUCTION..
- Background Information
- Problem Statement
- Research Objectives.
- Research Questions.
- Research Justification.......
- CHAPTER TWO
- 2.0 LITERATURE REVIEW.
- Definition of Key Terms.
- Effective Means of Tourism Marketing and Advertising..
- Impact of Effective Marketing on Tourism Industry
- CHAPTER THREE
- 3.0 RESEARCH METHODOLOGY.
- Study area description.
- Sampling and Sample size
- Data Collection.........
- Data Analysis ........
- Ethical consideration...
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research project aims to explore the role of Morogoro residents in promoting Tanzania's tourism industry. The study investigates the promotion channels utilized by residents and seeks to understand their impact on the tourism sector.
- The effectiveness of different promotion channels
- The role of residents in promoting tourism
- The impact of resident-led promotion on tourism development
- The potential for government support in facilitating resident-led promotion
- The importance of community involvement in tourism development
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter One: Introduction introduces the research topic, background information, problem statement, research objectives, research questions, and research justification.
Chapter Two: Literature Review provides a comprehensive overview of relevant literature, defining key terms, discussing effective means of tourism marketing and advertising, and examining the impact of effective marketing on the tourism industry.
Chapter Three: Research Methodology outlines the research methodology employed in the study, including the study area description, sampling and sample size, data collection methods, data analysis techniques, and ethical considerations.
Schlüsselwörter (Keywords)
This research project focuses on tourism promotion, community involvement, resident participation, marketing channels, Tanzania, Morogoro, and the tourism industry. The study investigates the role of Morogoro residents in promoting Tanzania's tourism industry, examining the effectiveness of different promotion channels and their impact on tourism development.
- Citar trabajo
- Diatus Ishengoma (Autor), 2017, The Role Played By Morogoro Residents In Promoting Tanzania’s Tourism Industry, Múnich, GRIN Verlag, https://www.grin.com/document/507396
