Companies and whole branches of industry have a social and ecological responsibility. Excessive use of resources and exploitation of workers throw a negative light on certain branches of industry. One example for such an industry is the mobile phone sector.
In order to solve this problem, Frederik Meissner presents a case study of two sustainable business models. How do companies propose, create, deliver, and capture value? Do the discussed business models correspond to the principles of the circular economy? The circular economy is seen as a condition and a beneficial relation for sustainability.
Meissner’s first case is the smartphone retailer Fairphone, who provides a long-living, modular, and transparent mobile phone. The second case is Mazuma Mobile, a refurbishment service that provides second-hand mobile phones and the possibility to sell an old or broken electronic device. This book shows how a company can produce and deliver products using sustainable methods.
In this book:
- Business Model Canvas;
- Technical Cycle;
- Nine Building Blocks;
- Value Creation;
- Value Capturing
Inhaltsverzeichnis (Table of Contents)
- Abstract
- 1 Introduction
- 2 Theoretical Foundation
- 2.1 The Circular Economy
- 2.2 Osterwalder's Business Model Canvas
- 3 Cases
- 3.1 A Modular Mobile Phone
- 3.2 A Refurbishment Service for Mobile Phones
- 4 Analysis
- 4.1 Methodology
- 4.2 The Business Model of Fairphone
- 4.3 The Business Model of Mazuma Mobile
- 5 Discussion
- 5.1 Fairphone and Mazuma Mobile in the Context of the Circular Economy
- 5.2 Implications for Theory and Practice
- 5.3 Limitations
- 6 Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This bachelor thesis examines the implementation of sustainable business models in the mobile phone industry, specifically focusing on Fairphone and Mazuma Mobile. The study analyzes these companies' efforts to create and deliver products using sustainable methods within the framework of the Circular Economy. The research aims to understand how these businesses contribute to a circular economy and what challenges they face in their sustainability endeavors.
- The application of the Circular Economy principles in the mobile phone industry
- The assessment of two specific sustainable business models: Fairphone and Mazuma Mobile
- The analysis of the business model of Fairphone, a company producing modular, long-lasting, and transparent smartphones
- The evaluation of Mazuma Mobile's refurbishment service, which focuses on providing second-hand mobile phones and facilitating device recycling
- The examination of the challenges and opportunities for sustainable business models in the mobile phone industry.
Zusammenfassung der Kapitel (Chapter Summaries)
Chapter 1 provides an introduction to the topic, highlighting the importance of sustainable business models in the context of the circular economy. The chapter also outlines the research questions and the thesis' structure.
Chapter 2 lays the theoretical foundation by discussing the concept of the Circular Economy and its relevance to sustainable business practices. The chapter further introduces Osterwalder's Business Model Canvas as a framework for analyzing business models and their sustainability.
Chapter 3 presents the two case studies: Fairphone and Mazuma Mobile. It describes their respective business models and their approaches to sustainable product design and service provision.
Chapter 4 analyzes the business models of Fairphone and Mazuma Mobile using Osterwalder's Business Model Canvas. It explores the key elements of each business model, including value propositions, customer relationships, revenue streams, and key activities.
Chapter 5 discusses the findings of the analysis and evaluates the contribution of Fairphone and Mazuma Mobile to the Circular Economy. It highlights the strengths and limitations of each company's approach and discusses the implications for future sustainable business practices.
Schlüsselwörter (Keywords)
The thesis focuses on the intersection of sustainable business models and the Circular Economy, specifically examining the mobile phone industry. Key concepts include circular economy, sustainable business model, modular design, refurbishment, recycling, Fairphone, Mazuma Mobile, Osterwalder's Business Model Canvas, and value chain transparency.
- Citar trabajo
- Frederik Meissner (Autor), 2020, Sustainable business models in the context of the circular economy. How can a company produce and deliver products using sustainable methods?, Múnich, GRIN Verlag, https://www.grin.com/document/507908
