Due to the fact that Multinational Enterprises (MNEs), who are continually present in the shipping sector, tend to get involved internationally on an increased level, this report is going to analyse ‘Evergreen’ who is one of the largest shipping container carriers in the world. Every company which is involved in international business operations and has the aim to both increase its competitiveness on a transnational level and also to extend its commercial activities will face specific issues in a global business environment. Particularly, so-called Multinational Enterprises, firms who operate across several borders, “have to take numerous strategic decisions” (Schmid, 2018) in order to achieve their main objectives as for example the maximisation of wealth for their stakeholder as well as shareholders.
First of all, this report is going to present an internal analysis of the company’s strengths and weaknesses with a main focus on the economy, plus the company’s competitive position. Above that, positive as well as negative factors of the country Taiwan where Evergreen is founded and headquartered will be shown. In addition to it, an external analysis will be carried out to locate new potential markets for an international expansion. All analyses will be supported by appropriate analytical frameworks. In the end, considering all the mentioned arguments and analysed aspects, a reasonable conclusion will be set up in order to provide a decision.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Main part
- Internal analysis
- Strengths and weaknesses of Evergreen as a company (FSA)
- Country home analysis
- External analysis
- Internationalisation factors - Chile
- Internationalisation factors - Colombia
- Internationalisation factors - Cameroon
- Conclusion/Recommendation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to analyze Evergreen, a leading shipping container carrier, in terms of its internal strengths and weaknesses, as well as its potential for international expansion. The report will utilize analytical frameworks to assess the company's competitive position, its home country environment, and the attractiveness of potential new markets.
- Internal Analysis: Assessing Evergreen's strengths and weaknesses based on its financial position, competitive advantage, and internal resources.
- External Analysis: Evaluating the internationalization factors and market opportunities in Chile, Colombia, and Cameroon.
- Country Home Analysis: Examining the positive and negative factors associated with Evergreen's home country, Taiwan, in relation to its international operations.
- Strategic Decisions: Identifying and analyzing the strategic decisions Evergreen needs to make in order to achieve its international business goals.
- Sustainability and CSR: Examining Evergreen's commitment to sustainability and Corporate Social Responsibility (CSR) and its impact on its competitive advantage.
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter introduces the challenges and considerations faced by multinational enterprises (MNEs) operating in a global business environment. The chapter specifically focuses on Evergreen, a major shipping container carrier, and outlines the report's approach to analyzing the company's strengths and weaknesses, its home country context, and potential international expansion opportunities.
The second chapter delves into an internal analysis of Evergreen, examining its strengths and weaknesses. Key strengths include its membership in the Evergreen Group, a diversified conglomerate with strong logistics capabilities, its ownership of terminals at various ports, and its focus on sustainability and CSR. Weaknesses include the potential risks associated with its large-scale vessel ordering strategy and the impact of overcapacity in the shipping industry.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this report include: multinational enterprises (MNEs), shipping container carriers, internal analysis, external analysis, internationalization factors, competitive advantage, strengths and weaknesses, home country analysis, sustainability, corporate social responsibility (CSR), strategic decisions, and potential markets.
- Quote paper
- Dimitri Tsiganovski (Author), 2019, Internationalisation Strategy for a Multinational Enterprise (MNE) in the Shipping Industry, Munich, GRIN Verlag, https://www.grin.com/document/511282
