Résumé ou Introduction
As the largest division of Inditex, Zara accounts for 76% of its total retail sales. All of Inditex brands, including Zara, share a focus on providing fashion at affordable prices, excellent quality, and similar models for control of supply, production and distribution. Starting from its production stage, distribution stage and to retailing stage, Zara maintains a quality standard. The following points look at key elements employed by Zara’s business operating model in order to meet its high quality and operation standards.
In meeting its goal to provide customer with the latest fashion, Zara ensures to always fill its retail stores with a wide variety of clothing and most of these clothes only stay in the stores for two weeks period. Replenishment of inventory must constantly be done every day to cope with customers’ demand. Two weeks constant rotations of new products encourage customers to buy what they want the first time they see it, knowing that what they like may not still be in stores the next time they visit Zara.
- Citation du texte
- Albert Johan (Auteur), 2009, Zara operation management key values, Munich, GRIN Verlag, https://www.grin.com/document/512230
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