The prevailing economic scenario in Nigeria, of a truth, has led the present government in Nigeria to look at means of diversifying the economy. With this, it has become imperative to think of incorporating various entrepreneurial options in actuality as well as introducing new entrepreneurial options into the already existing economic system as a mechanism of sustenance and a survival kit to keep afloat amidst this economic depreciation. Furthermore, Olayinka and Olaoluwa bring this problem to a practical pinpoint by illustrating that "the present government has been advocating for the incorporation of entrepreneurship studies into the syllabus of all our higher institutions of learning"; with the aims to sensitise the entire citizens of Nigeria about the importance and advantages of being self-reliant instead of searching for white-collar jobs (also referred to as salary jobs), which are not always readily available.
Table of Contents
CHAPTER ONE: INTRODUCTION
1.1 Background to the Study
1.2 Statement of the Problem
1.3 Objectives of the Study
1.4 Research Questions
1.5 Significance of the Study
1.6 Scope of the Study
1.7 Limitation of the Study
1.8 Operational Definition of Terms
CHAPTER TWO: LITERATURE REVIEW
2.0. Introduction
2.1. Review of Concepts
2.1.1 Radio as a Medium of Mass Communication
2.1.2 Conceptualising Radio Trade Fair: a radio programme on AKBC
2.1.3 Clarifications of Entrepreneurship, Entrepreneur, and Entrepreneurship Development
2.1.4 An Analytic Look at Entrepreneurship Development in Nigeria: Challenges and Prospects
2.2 Review of Related Theoretical Literature
2.2.1 The Role of the Media in Entrepreneurship Development
2.3 Review of Related Empirical Studies
2.4 Theoretical Framework
2.4.1 Joseph Schumpeter's Innovation Theory
2.4.2 Diffusion of Innovations Theory
2.4.3 Development Media Theory
CHAPTER THREE: METHODOLOGY
3.0 Introduction
3.1 Research Design
3.2 Population of the Study
3.3 Sampling and Sample Size
3.4 Sampling Technique
3.5 Instrument for Data Collection
3.6 Technique(s) of Data Collection
3.7 Method of Data Analysis
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS
4.0 Introduction
4.1 Data Presentation and Analysis
4.1.1 Breakdown of Questionnaire used for Data Analysis
4.1.2 Demographic Relationships and Study Variables
4.1.3 Performance and Impact Assessment of AKBC “Radio Trade Fair” and Entrepreneurship Development in Akwa Ibom State
4.2 Answering Research Questions and Discussion of Findings
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION
5.1 Introduction
5.2 Summary
5.3 Conclusion
5.4 Recommendation
Objectives and Research Themes
The primary objective of this study is to assess the impact of the "Radio Trade Fair" programme on the Akwa Ibom Broadcasting Corporation in relation to entrepreneurship development within Akwa Ibom State. The study investigates how broadcast media can serve as a catalyst for local business growth and influence entrepreneurial participation.
- The role of radio media in promoting entrepreneurial awareness and development.
- Evaluation of public attitudes toward the "Radio Trade Fair" programme.
- Analysis of how radio content influences decision-making for potential entrepreneurs.
- Assessment of the link between media programmes and SME growth.
Excerpt from the Book
1.1 Background to the Study
It is obvious that the global economic downturn as generally being experienced has, in various ways, resulted in situations that so many individuals are facing terrible difficulties in getting a job on graduation from tertiary institutions. Yet, others who could once boast of being gainfully employed are being eased out of their jobs. This has rendered a great deal of people redundant thereby enlarging the circle of unemployment in the country (Olayinka and Olaoluwa (2016: 45). Many are believed to have resorted to all sorts of illegitimacies and social vices such as armed robbery, prostitution and some other things that stain the image of this country as a result of their inability to secure jobs, and put food on their table (Ewumi, Oyenuga, and Owoyele (2012: 73).
In Nigeria, even though up-to-date statistical data are lacking, Ewumi, Oyenuga, and Owoyele (2012: 73) posit that, “local media reports indicate that half of the Nigerian population of 148 million are youths, 95% of whom are unemployed. Decades of economic stagnation and poverty have driven a large percentage of this figure to crime and violence in their early years”. For this reason, it is believed that one of the many pressing challenges facing Nigeria today is youth unemployment with the ripple effect of increased violent crimes. This has raised the concern of many educationists and the public in general to encourage youths to engage in useful livelihood. With this, the importance of entrepreneurship development to the economy has been the subject of increased attention in Nigeria and the world-over in recent years.
Summary of Chapters
CHAPTER ONE: INTRODUCTION: This chapter introduces the problem of youth unemployment in Nigeria and highlights the potential role of media, specifically the "Radio Trade Fair" programme, in promoting entrepreneurship as a solution.
CHAPTER TWO: LITERATURE REVIEW: This chapter examines existing concepts and theories regarding radio as a mass communication tool, the definitions of entrepreneurship, and theoretical frameworks such as Schumpeter's Innovation Theory and Development Media Theory.
CHAPTER THREE: METHODOLOGY: This section details the research design, which is survey-based, and explains the sampling techniques and data collection methods used to gather insights from business operators in Akwa Ibom State.
CHAPTER FOUR: DATA PRESENTATION, ANALYSIS AND DISCUSSION OF FINDINGS: This chapter presents the empirical data gathered from questionnaires, analyzing respondent demographics, awareness levels, and the perceived impact of the radio programme on entrepreneurship.
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATION: This final chapter synthesizes the research findings, concludes that media programmes significantly influence entrepreneurship development, and provides actionable recommendations for government agencies and media producers.
Keywords
Entrepreneurship, Radio Trade Fair, Akwa Ibom Broadcasting Corporation, Unemployment, Economic Development, Mass Media, Innovation, Skill Acquisition, Business Growth, SME, Empowerment, Public Awareness, Entrepreneurial Participation, Sustainable Development, Communication Channels.
Frequently Asked Questions
What is the core focus of this research?
The research focuses on evaluating how the "Radio Trade Fair" programme on the Akwa Ibom Broadcasting Corporation contributes to entrepreneurship development in Akwa Ibom State, Nigeria.
What are the central themes discussed in the work?
The central themes include the role of radio in mass communication, the challenges of youth unemployment, the necessity of entrepreneurship as a driver for economic growth, and the power of media in influencing societal attitudes toward business creation.
What is the primary objective of the study?
The primary objective is to determine the extent to which the "Radio Trade Fair" programme influences public awareness, attitudes, and decision-making regarding entrepreneurial participation and business growth.
Which scientific methodology does the researcher employ?
The researcher employs a descriptive survey design, utilizing quantitative data gathered from self-administered questionnaires distributed to business operators in Akwa Ibom State.
What topics are covered in the main body of the work?
The main body covers the conceptualization of radio trade fairs, a historical look at entrepreneurship in Nigeria, theoretical foundations of innovation and media diffusion, and a detailed analysis of field data regarding the specific impacts of the AKBC radio programme.
Which keywords best characterize this study?
The study is best characterized by terms like Entrepreneurship, Radio Trade Fair, Mass Media, Economic Development, and Youth Unemployment.
How does the Development Media Theory apply to this research?
The Development Media Theory is used to frame the media as an essential instrument that should complement government efforts by carrying out programmes that lead to positive behavioral change and economic national growth.
What does the study conclude regarding the role of the radio in Akwa Ibom State?
The study concludes that radio remains a highly effective and accessible medium for promoting business awareness and that the "Radio Trade Fair" programme is perceived as helpful by a majority of its listeners in fostering entrepreneurial activity.
- Citation du texte
- Edikan Ukpong (Auteur), 2016, Media and Entrepreneurship Development, Munich, GRIN Verlag, https://www.grin.com/document/512233
