The purpose of this study was to examine the challenges and prospects, quality and effectiveness of media. In the methodology of the study, by using randomly techniques 137 questionnaires were distributed to 3 kebeles participants. Out of these, for Leku kebele 46, for Philadelphia 46 and for Gebeyadar kebele 45 questionnaires were distributed to the respondents for quantitative study. For interview,20 participants were selected purposely from SNNPR Media institution of Debub FM 100.9 radio case. Out of 20, 16 were journalists, 2 editors, and 2 Media managers. In focus group discussion, 30 participants were selected purposely and participated in the discussion, of these, 10 from Leku kebele, 10 from Philadelphia and 10 from Gebeyadar kebele. This study treated the types of educational development programs that the FM radio broadcast. In the study totally 187 participants were participated. According to the findings of this study show that using a radio broadcast mainly as a tool of motivation rather than as a tool of development which is one of the impediments and threatening aspects of the growth of broadcast system in the region. The results of the study demonstrated that the effectiveness of media, challenges and prospects that hinders practicing of media, this revealed that the perception and attitudes of all respondents did not significantly vary across their responses. The major findings of the study discloses that FM100.9 radio has created programs that are not entertaining, and not preferable to listen as Fana FM 103.4 and Hawassa University FM 97.7 radio. The FM radio station devotes a reasonable percentage of their broadcasting time to the discussion of public issues of interest, i.e. educational and socially relevant issues but the audiences were not needed to listen the media. The study employed a descriptive statistics survey method and used both qualitative and quantitative approaches. Media managers, reporters, editors, and Hawassa town three sub cities of three kebeles local people were sources of data for the study. Using randomly techniques, questionnaires were distributed to three kebele’s people and were selected using simple random sampling techniques to distribute the questionnaires prepared for them. Besides, for purposefully selected respondents for qualitative interviews were made.
Table of Contents
- Chapter One: Introduction
- 1.1 Background of the Study
- 1.2 Statement of the Problem
- 1.3 Objectives of the Study
- 1.3.1 General Objective
- 1.3.2 Specific Objectives
- 1.4 Research Questions
- 1.5 Scope of the Study
- 1.6 Limitation of the Study
- 1.7 Significance of the Study
- 1.8 Organization of the Paper
- 1.9 Definition of Key Terms
- Chapter Two: Review of Related Literature
- 2.0 Introduction
- 2.1 Media effects and Social Change: Theoretical Framework
- 2.1.1 Effects of Media - Theories
- 2.2 Development as a Concept
- 2.3 Development Media as Theory
- 2.4 The Social Responsibility Theory
- 2.5 Empirical Data
- 2.6 Ethiopian Mass Media-An Overview
- 2.7 Historical Development of Radio Broadcasting in Ethiopia
- 2.8 FM Radio as an Understanding
- 2.9 SNNPR (Debub FM 100.9 Radio)
- 2.10 Development Communication: - Overview
- 2.11 Modernization
- 2.12 Paradigm of Contemporary Global Development
- 2.13 Conceptual Framework of the Study
- Chapter Three: Research Methodology
- 3.0 Introduction
- 3.1 Research Design
- 3.2 Operational Definitions of Variables
- 3.3 Population and Sample
Objectives and Key Themes
The main objective of this study is to examine the role of Debub FM 100.9 Radio in promoting social development within three sub-cities of Hawassa Town, SNNPR, Ethiopia. The research aims to analyze the impact of the radio station's programming and activities on the community.
- The impact of media on social change.
- The role of radio in development communication.
- The effectiveness of Debub FM 100.9 Radio's programming.
- The relationship between media and social development in the context of SNNPR.
- The use of participatory communication approaches by Debub FM 100.9 Radio.
Chapter Summaries
Chapter One: Introduction: This chapter sets the stage for the entire study. It provides background information on the role of media in social development, focusing on the specific context of SNNPR, Ethiopia. The chapter clearly defines the research problem, outlining the need to investigate Debub FM 100.9 Radio's contribution to social development within Hawassa Town. The study's objectives, research questions, scope, limitations, and significance are meticulously outlined, setting clear boundaries and justifying the importance of the research. Key terms are also defined to establish a common understanding and ensure clarity throughout the study.
Chapter Two: Review of Related Literature: This chapter delves into existing theoretical frameworks and empirical research related to media effects, social change, and development communication. It explores various communication theories, such as the two-step flow theory and cultivation theory, to provide a lens through which the impact of Debub FM 100.9 Radio can be analyzed. The chapter presents an overview of the Ethiopian mass media landscape and provides a detailed history of radio broadcasting in Ethiopia, positioning Debub FM within this context. It also reviews relevant literature on development communication, participatory communication, and social marketing, offering a theoretical basis for understanding the potential influence of the radio station. The conceptual framework of the study, which will guide the subsequent analysis, is presented at the end of this chapter.
Chapter Three: Research Methodology: This chapter details the research design and methodology used in the study. It outlines the specific research methods employed to collect and analyze data, providing a transparent and rigorous account of the research process. This includes details on the operational definitions of variables, the population and sampling techniques used to select participants, and the data collection instruments used. The chapter justifies the selection of these methods, explaining why they are suitable for answering the research questions and achieving the objectives of the study.
Keywords
Media, social development, radio, Ethiopia, SNNPR, Debub FM 100.9, development communication, participatory communication, social change, mass media, research methodology.
Frequently Asked Questions: A Comprehensive Language Preview
What is the main objective of this study?
The primary goal is to investigate Debub FM 100.9 Radio's role in fostering social development within three sub-cities of Hawassa Town, SNNPR, Ethiopia. The research analyzes the radio station's programming and activities' impact on the community.
What are the key themes explored in this study?
The study explores the impact of media on social change, the role of radio in development communication, the effectiveness of Debub FM 100.9 Radio's programming, the relationship between media and social development in SNNPR, and the use of participatory communication approaches by Debub FM 100.9 Radio.
What does the introduction chapter cover?
Chapter One sets the context by providing background information on media's role in social development within SNNPR, Ethiopia. It defines the research problem, outlines the study's objectives, research questions, scope, limitations, significance, and key terms.
What is the focus of the literature review chapter?
Chapter Two examines existing theoretical frameworks and empirical research on media effects, social change, and development communication. It explores relevant communication theories, provides an overview of Ethiopian mass media and radio broadcasting history, and reviews literature on development communication and participatory communication. The chapter concludes by presenting the study's conceptual framework.
What is described in the research methodology chapter?
Chapter Three details the research design and methodology, including the research methods, operational definitions of variables, population and sampling techniques, and data collection instruments used. It justifies the chosen methods' suitability for answering the research questions and achieving the study's objectives.
What are the keywords associated with this study?
Keywords include Media, social development, radio, Ethiopia, SNNPR, Debub FM 100.9, development communication, participatory communication, social change, mass media, and research methodology.
What are the specific chapters included in the study?
The study includes three chapters: Chapter One: Introduction; Chapter Two: Review of Related Literature; and Chapter Three: Research Methodology.
What type of document is this preview?
This is a comprehensive language preview including the title, table of contents, objectives and key themes, chapter summaries, and keywords. It is intended for academic use and analysis of themes.
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- Tefera Geleso Genemo (Author), 2020, The Role of Media in Promoting Social Development, Munich, GRIN Verlag, https://www.grin.com/document/513180
