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A Brief Introduction to the UK Sponsorship Industry


Trabajo Escrito, 2005

8 Páginas, Calificación: B (credit)


Resumen o Introducción

Since its beginning in the mid 60s the UK sponsorship industry has been growing rapidly as a form of marketing communications.

Although only being a small part of the overall marketing spends, its growth in acceptance indicates it to be a useful tool to communicate with selected target audiences.

This report looks at the history of sponsorship, the reason for its growth within marketing communications, recent trends and how to develop sponsorship activities.

I also looks at reasons for sponsorship activities, advantages, disadvantages of sponsoring as well as ethical issues and performance evaluation.

Detalles

Título
A Brief Introduction to the UK Sponsorship Industry
Calificación
B (credit)
Autor
Año
2005
Páginas
8
No. de catálogo
V51417
ISBN (Ebook)
9783638473972
ISBN (Libro)
9783656815129
Tamaño de fichero
444 KB
Idioma
Inglés
Notas
The CIM Chartered Institute of Marketing is a UK based professional institute. This assignment was an exam work for the Professional Diploma in Marketing in the subject marketing communication. It covers the historical background and current trends in sponsorship, how and why sponsorship activities are developed together with a critical evaluation of sponsorship activities and appreciation of ethical issues.
Palabras clave
Sponsorship
Citar trabajo
Nicole Lorat (Autor), 2005, A Brief Introduction to the UK Sponsorship Industry, Múnich, GRIN Verlag, https://www.grin.com/document/51417

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