Corporate Digital Communications

A Report on Stakeholder Perceptions and Developing an Enhanced Brand Identity


Project Report, 2020

25 Pages, Grade: MSc.


Excerpt


Table of Contents

Page List of Tables and Figures

Executive Summary

Organisation Summary

Stakeholder Analysis

Development, Evolution and Perception of Corporate Reputation

Corporate Identity

Corporate Branding

Corporate Image

How Qatar Airways Has Developed Its Brand Identity Overtime

The Impact of Qatar Airways' Brand Identity on Its Reputation

The Compatibility of Corporate Strategy, Structure and Culture in Relation to its Positioning and Reputation

An Assessment of the Current Brand Identity of Qatar Airways

Recommendations for Developing an Enhanced Brand Identity

Monitoring and Evaluating the Recommended Strategies

Digital Tools and Channels for Establishing and Managing Brand Identity

Digital Channels Currently Used by Qatar Airways to Communicate Brand

Identity

Digital Communications Strategy for Establishing an Enhanced Brand

Identity

References

Bibliography

Excerpt out of 25 pages

Details

Title
Corporate Digital Communications
Subtitle
A Report on Stakeholder Perceptions and Developing an Enhanced Brand Identity
College
University of Cape Coast
Course
Corporate Digital Communications
Grade
MSc.
Author
Year
2020
Pages
25
Catalog Number
V536431
ISBN (eBook)
9783346129048
ISBN (Book)
9783346129055
Language
English
Keywords
corporate, brand, enhanced, developing, perceptions, stakeholder, report, communications, digital, identity
Quote paper
John Nyafele-Antoson (Author), 2020, Corporate Digital Communications, Munich, GRIN Verlag, https://www.grin.com/document/536431

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