Extrait
Table of Contents
Page List of Tables and Figures
Executive Summary
Organisation Summary
Stakeholder Analysis
Development, Evolution and Perception of Corporate Reputation
Corporate Identity
Corporate Branding
Corporate Image
How Qatar Airways Has Developed Its Brand Identity Overtime
The Impact of Qatar Airways' Brand Identity on Its Reputation
The Compatibility of Corporate Strategy, Structure and Culture in Relation to its Positioning and Reputation
An Assessment of the Current Brand Identity of Qatar Airways
Recommendations for Developing an Enhanced Brand Identity
Monitoring and Evaluating the Recommended Strategies
Digital Tools and Channels for Establishing and Managing Brand Identity
Digital Channels Currently Used by Qatar Airways to Communicate Brand
Identity
Digital Communications Strategy for Establishing an Enhanced Brand
Identity
References
Bibliography
- Citation du texte
- John Nyafele-Antoson (Auteur), 2020, Corporate Digital Communications, Munich, GRIN Verlag, https://www.grin.com/document/536431
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