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Establishing a ‘Big Company Manager‘ as a Self-employed Freelancer in Interim Management & Management Consulting

Strategic Key Success Factors

Título: Establishing a ‘Big Company Manager‘ as a Self-employed Freelancer in Interim Management & Management Consulting

Tesis de Máster , 2019 , 75 Páginas , Calificación: 75

Autor:in: Stefan Johann Leirich (Autor)

Economía de las empresas - Administración de empresas, gestión, organización
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Resumen Extracto de texto Detalles

This document is concerned with a singular and very specialised subject: the key to successful transition for an experienced manager whose career to date has been with-in various small, medium and large firms, into becoming an Interim Manager and Consultant, working independently.

The title of this research project gives an indication of the subject. It explores four issues for a start-up in business in the DACH region, in order to find strategic key suc-cess factors for establishing me as a self-employed freelancer in Interim Management and Management Consulting.

There are further four research questions with objectives addressed in my investigation which have been focused on.

Part of the research involved interviewing sixteen people with knowledge/experience of Interim Management and/or Management Consulting. During the interviews, eight questions have been asked regarding an Interim Management working model/market and Management Consulting Marketing/Image. The developed interview questions have been semi-structured with a small guiding introduction. The interview questions helped to develop a more cogent understanding of the issues and findings, and the interrelationships related to the issues.

Conclusions have been, that the research questions have been answered, and recommendations made as follows hereafter.

Extracto


Inhaltsverzeichnis (Table of Contents)

  • Executive summary
  • Acknowledgements
  • List of tables
  • List of figures
  • 1. Introduction
    • 1.1. Project and investigation context
    • 1.2. Aims and objectives
    • 1.3. Personal objectives
    • 1.4. Organisational objectives
  • 2. Problem definition
    • 2.1. Discussion and definition of the problem drawing on relevant literature to develop the investigation
    • 2.2. Linking the discussion to the data collection method and process to address the issue
      • 2.2.1. Sampling and preparing the data with a focus on justification drawing on literature and need of the issue
  • 3. Collection and analysis of evidence
    • 3.1. Discussion of the process of collecting the evidence/fieldwork
    • 3.2. Analysis based on a logical and appropriate process to enhance the analysis
    • 3.3. Develop more cogent understanding of the issues and findings.
      • 3.3.1. Interrelationships to the issues and subsequent analysis
  • 4. Conclusion and recommendation
    • 4.1 Conclusions

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research project investigates the strategic key success factors for establishing a self-employed freelancer in Interim Management and Management Consulting in the DACH region. The study focuses on identifying the challenges and opportunities associated with this career path.

  • Understanding the decline in new Interim Managers in Europe and its root causes
  • Developing a successful profile as an Interim Manager in the DACH market
  • Exploring effective marketing strategies for Management Consulting businesses
  • Establishing a unique and marketable image as a Management Consultant
  • Identifying the key factors for success in establishing a freelance Interim Management and Management Consulting career.

Zusammenfassung der Kapitel (Chapter Summaries)

The research project begins with an introduction, outlining the project context, aims, and objectives. The investigation delves into the problem definition, discussing relevant literature to analyze the challenges of establishing an Interim Management and Management Consulting career. It examines the data collection process, focusing on sampling and data preparation. The third chapter delves into the collection and analysis of evidence, including fieldwork and subsequent analysis. The research culminates in a conclusion and recommendations section, drawing upon the findings to provide insights and guidance for aspiring Interim Managers and Management Consultants.

Schlüsselwörter (Keywords)

This research explores the realm of Interim Management and Management Consulting, focusing on the DACH region. Key themes include establishing a successful freelance career, developing a strong individual profile, effective marketing strategies, building a unique image, and identifying the challenges and opportunities associated with the Interim Management market.

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Detalles

Título
Establishing a ‘Big Company Manager‘ as a Self-employed Freelancer in Interim Management & Management Consulting
Subtítulo
Strategic Key Success Factors
Universidad
Henley Business School University of Reading
Calificación
75
Autor
Stefan Johann Leirich (Autor)
Año de publicación
2019
Páginas
75
No. de catálogo
V537367
ISBN (Ebook)
9783346135421
ISBN (Libro)
9783346135438
Idioma
Inglés
Etiqueta
Interim Management Management Consulting Strategy Marketing
Seguridad del producto
GRIN Publishing Ltd.
Citar trabajo
Stefan Johann Leirich (Autor), 2019, Establishing a ‘Big Company Manager‘ as a Self-employed Freelancer in Interim Management & Management Consulting, Múnich, GRIN Verlag, https://www.grin.com/document/537367
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Extracto de  75  Páginas
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