Homepage > Catalog > Business economics - Market research

Competitor Analysis. American Airlines versus Southwest Airlines

Name: Competitor Analysis. American Airlines versus Southwest Airlines
Price: 17.95 EUR
Availability: InStock
Author: Hanna Kattilakoski
ISBN: 9783346164629

Academic Paper, 2017

25 Pages, Grade: 90.0

Hanna Kattilakoski (Author)

Excerpt

1 Introduction
1.1 Overview of American Airlines
1.2 Overview of Southwest Airlines
1.3 Justification for Analysis of Southwest

2 Background Information
2.1 History
2.2.1 Product Line
2.3 Market Overview
2.4 Partnerships
2.5 Competitors of Southwest
2.6 The Southwest Business Model
2.7 Management Information & Key Ownership
2.8 Employees
2.9 Financial Information

3 Perception of Southwest Airlines
3.1 Perception by Media
3.2 Perception by Customers

4 Competitive Intelligence Analysis
4.1 Scenario Analysis
4.2 Five Forces Analysis

5 Prediction of the Future
5.1 Expansion of Products
5.2 Customer Outlook
5.3 Expansion to International Markets

6 Conclusions

7 References

8 Appendix

Excerpt out of 25 pages

Details

Title: Competitor Analysis. American Airlines versus Southwest Airlines
College: Cologne Business School Köln
Course: Competitive Intelligence
Grade: 90.0
Author: Hanna Kattilakoski (Author)
Year: 2017
Pages: 25
Catalog Number: V542210
ISBN (eBook): 9783346164612
ISBN (Book): 9783346164629
Language: English
Keywords: competitive intelligence, market research, american airlines, southwest airlines

Quote paper: Hanna Kattilakoski (Author), 2017, Competitor Analysis. American Airlines versus Southwest Airlines, Munich, GRIN Verlag, https://www.grin.com/document/542210

Comments