Extrait
Contents
List of Abbreviations
List of Figures
List of Appendices
1. Introduction
2. Conceptual Framework
2.1. Happiness
2.1.1. Definition of Happiness
2.1.2. Broaden-and-Build Theory
2.2. Brand Attachment
2.2.1. Self-Expansion Model
2.2.2. Definition of Brand Attachment
2.3. ormation of Hypotheses
3. Study
3.1. Structure of the Study
3.2. Data Cleansing and Data Preparation
3.3. Evaluation
3.3.1. Hypothesis 1: PA Leads to the Usage of New Brands
3.3.2. Hypothesis 2: New Perceptions of Various Facets mediates BSC
4. Conclusion
5. Works Cited
Fin de l'extrait de 58 pages
- Citation du texte
- Kevin J. Zuchanek (Auteur), 2018, The Effect Of Frequent Positive Emotions On The Formation Of Brand Attachment, Munich, GRIN Verlag, https://www.grin.com/document/542372
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