Wal-Mart
In 1945 Sam Walton opened his first variety store in Newport, Arkansas. It was a Ben Franklin franchise. After five years it became the number-one Ben Franklin Store for sales and profit within six American states . In 1950 Sam Walton opened Walton′s Five and Dime store in Bentonville, Arkansas, where Wal-Mart′s headquarter is still based today. It was only the third self-service variety store in the United States of America. Though it was still a Ben Franklin franchise Sam Walton bought in much more products from other sources . After successfully rolling out this model into other towns he and his brother James ′Bud′ Walton launched their first Wal-Mart in Roger, Arkansas in 1962. It was their first independent store. In 1969 Wal-Mart stores were incorporated as Wal-Mart Stores, Inc. Shortly after, in 1970, Wal-Mart now operating 18 stores with an annually turnover of $44 million went public. In the same year they opened their first distribution centre and their home office in Bentonville, Arkansas. With sales of $1.2 billion and 276 stores the company′s stock was approved and listed on the New York Stock Exchange in 1972.
This Text is looking at the impact Wal Mart's expansion outside the US has had on both the UK and the German grocery market places. It contains a demographic market analysis of both the German and UK grocery market and deals with possible movements caused by Wal Mart's entry to these markets. It also provides an overview of its US operations and long term strategy.
Part of the text is a comprehensive analysis of Wal Mart's market entry strategy in relation to market entry strategy.
Inhaltsverzeichnis (Table of Contents)
- Wal-Mart - an Introduction
- Wal-Mart Culture and Strategies
- Ten Rules on running a successful business
- Corporate Structure and Strategy
- Wal-Mart USA -Store Portfolio
- Discount Stores
- Supercentres
- SAM's Club
- Neighbourhood Markets
- Wal-Mart International
- Internationalisation theories for the retail industry
- Motives for Internationalisation
- Strategic decisions for international retail businesses
- Market Handling Strategy
- Market Entry Strategies
- Competitive Strategy
- Planning Problems for international companies
- Wal-Mart's early years of internationalisation
- Wal-Mart Germany
- Entering Germany
- Internal Challenges
- External Challenges
- Opportunities
- Conclusion and SWOT Analysis
- Wal-Mart in the UK
- The British retail market
- Consumer structure and preferences
- Consumer Structure
- Consumer Preferences
- Strategies and employment of marketing tools
- Loyalty-Cards and Customer Relationship Management
- Every Day Low Pricing and Trade Promotions
- Asda and the takeover
- Asda and Wal-Mart – a match made in heaven
- The Wal-Mart Effect
- The Impact on Competitors
- EDLP - Competition on Price
- Demographic and geographic factors
- Non-food the new battleground
- Conclusion
- The changing environment for suppliers
- Customer Relations Management and suppliers
- Impact on British suppliers
- Wal-Mart's arrival - benefit for the consumer
- Asda - internal challenges
- Evaluation of the 'Wal-Mart Effect'
- Recommendation
- Strategic recommendation
- Recommendation for Wal-Mart UK/Asda
- Recommendation for Wal-Mart Europe
- Recommendation for Wal-Mart Germany
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This diploma thesis examines the impact of Wal-Mart on the British retail market. It aims to analyze Wal-Mart's culture and strategies, its internationalization process, and its entry into the German and UK markets. The thesis also explores the impact of Wal-Mart's presence on competitors, suppliers, and consumers in the UK.
- Wal-Mart's business model and its key strategies
- The internationalization process of Wal-Mart and its entry into the German and UK markets
- The impact of Wal-Mart on the British retail market, including its effect on competitors, suppliers, and consumers
- The challenges and opportunities faced by Wal-Mart in the UK
- Recommendations for Wal-Mart's future strategy in the UK and Europe
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter provides an introduction to Wal-Mart, its culture, strategies, and store portfolio in the USA. It also highlights Wal-Mart's dominance in the global retail market.
Chapter 2 explores the theoretical frameworks of internationalization in the retail industry, focusing on motives, strategic decisions, and challenges. This chapter also examines Wal-Mart's early experiences with international expansion.
Chapter 3 focuses on Wal-Mart's entry into the German market, analyzing the internal and external challenges it faced, and the opportunities it identified.
Chapter 4 investigates the British retail market and Wal-Mart's acquisition of Asda. It explores the impact of Wal-Mart on competitors, suppliers, and consumers, and examines the challenges faced by Asda internally.
Chapter 5 presents a comprehensive evaluation of the 'Wal-Mart effect' on the British retail market and provides strategic recommendations for Wal-Mart's future in the UK and Europe.
Schlüsselwörter (Keywords)
This diploma thesis explores key concepts such as Wal-Mart's culture and strategies, internationalization in the retail industry, market entry strategies, competitive advantage, the impact of Wal-Mart on competitors, suppliers, and consumers, and the 'Wal-Mart effect'. The study draws upon relevant literature and case studies to provide a comprehensive analysis of Wal-Mart's influence on the British retail market.
- Quote paper
- Dipl Betriebswirt (FH), BA (hons) European Business, ACMA Axel Antoni (Author), 2002, The impact of Wal-Mart on the British retail market, Munich, GRIN Verlag, https://www.grin.com/document/5834
