Market entry strategy into Europe through Chinese multinational companies of online shopping platforms

Shojai, Jennifer

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Market entry strategy into Europe through Chinese multinational companies of online shopping platforms

Term Paper, 2018

3 Pages, Grade: 1,7

Jennifer Shojai (Author)

Abstract or Introduction

The paper presents a critical discussion of the market entry strategy into the greater area of Europe through Chinese multinational companies of online shopping platforms from an evolutionary perspective.

E-commerce plays a major role in the modern age in the sense of globalization. Online shopping is increasingly dominating the retail market and hardly anyone can think away from shopping anywhere and anything in the world. What many do not know: Where do the strikingly cheap clothes of the originally unknown and dubious websites "She-In", "Romwe" and Co. come from?

Details

Title: Market entry strategy into Europe through Chinese multinational companies of online shopping platforms
College: International School Of Management, Campus Frankfurt
Grade: 1,7
Author: Jennifer Shojai (Author)
Year: 2018
Pages: 3
Catalog Number: V584066
ISBN (eBook): 9783346182142
Language: English
Keywords: Critical discussion of the market entry strategy into the greater area of Europe through Chinese multinational companies of online shopping platforms from a evolutionary perspective., europe, china, chinese, wish, aliexpress, evolutionary perspective, shopping platform, online shopping, ecommerce, ecom, e commerce, commerce, multinational, companies, market entry, market entry strategy
Price (Ebook): 3.99

Quote paper: Jennifer Shojai (Author), 2018, Market entry strategy into Europe through Chinese multinational companies of online shopping platforms, Munich, GRIN Verlag, https://www.grin.com/document/584066

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