Market entry strategy into Europe through Chinese multinational companies of online shopping platforms


Term Paper, 2018

3 Pages, Grade: 1,7


Abstract or Introduction

The paper presents a critical discussion of the market entry strategy into the greater area of Europe through Chinese multinational companies of online shopping platforms from an evolutionary perspective.

E-commerce plays a major role in the modern age in the sense of globalization. Online shopping is increasingly dominating the retail market and hardly anyone can think away from shopping anywhere and anything in the world. What many do not know: Where do the strikingly cheap clothes of the originally unknown and dubious websites "She-In", "Romwe" and Co. come from?

Details

Title
Market entry strategy into Europe through Chinese multinational companies of online shopping platforms
College
International School Of Management, Campus Frankfurt
Grade
1,7
Author
Year
2018
Pages
3
Catalog Number
V584066
ISBN (eBook)
9783346182142
Language
English
Keywords
Critical discussion of the market entry strategy into the greater area of Europe through Chinese multinational companies of online shopping platforms from a evolutionary perspective., europe, china, chinese, wish, aliexpress, evolutionary perspective, shopping platform, online shopping, ecommerce, ecom, e commerce, commerce, multinational, companies, market entry, market entry strategy
Quote paper
Jennifer Shojai (Author), 2018, Market entry strategy into Europe through Chinese multinational companies of online shopping platforms, Munich, GRIN Verlag, https://www.grin.com/document/584066

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