Abstract or Introduction
The paper presents a critical discussion of the market entry strategy into the greater area of Europe through Chinese multinational companies of online shopping platforms from an evolutionary perspective.
E-commerce plays a major role in the modern age in the sense of globalization. Online shopping is increasingly dominating the retail market and hardly anyone can think away from shopping anywhere and anything in the world. What many do not know: Where do the strikingly cheap clothes of the originally unknown and dubious websites "She-In", "Romwe" and Co. come from?
- Quote paper
- Jennifer Shojai (Author), 2018, Market entry strategy into Europe through Chinese multinational companies of online shopping platforms, Munich, GRIN Verlag, https://www.grin.com/document/584066