SWOT analysis of Netflix


Term Paper, 2018

37 Pages, Grade: 1,0


Excerpt


Table of content

Abstract

Table of content

List of figures

List of tables

List of abbreviations

1. Introduction

2. Definition and methodology of SWOT
2.1 The SWOT matrix
2.1.1 SWOT combination and norm strategy
2.1.2 Benefits and limits
2.1.3 Preparation and execution

3. Presentation of Netflix
3.1 Offering and subscription variety
3.2 Business model
3.3 Management
3.4. Corporate and employee culture

4. Presentation of the Video-on-Demand market
4.1 Video-on-Demand market in Germany

5. SWOT analysis and matrix for Netflix
5.1 Strengths
5.2 Weaknesses
5.3 Opportunities
5.4 Threats

6. SWOT strategy
6.1 Strengths and Opportunities
6.2 Weaknesses and Opportunities
6.3 Strengths and Threats
6.4 Weaknesses and Threats

7. Conclusion of strategy

8. Critical reflection

9. Conclusion

List of references

Excerpt out of 37 pages

Details

Title
SWOT analysis of Netflix
College
University of Applied Sciences Hamburg  (Hochschule Macromedia)
Course
Lehrprojekt 1
Grade
1,0
Author
Year
2018
Pages
37
Catalog Number
V590460
ISBN (eBook)
9783346177148
ISBN (Book)
9783346177155
Language
English
Keywords
SWOT, SWOT Analysis, SWOT Analyse, Netflix, Marketing, Analyse, Video on demand, Video, on demand
Quote paper
Emmy Bethmann (Author), 2018, SWOT analysis of Netflix, Munich, GRIN Verlag, https://www.grin.com/document/590460

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