Extracto
Table of content
Abstract
Table of content
List of figures
List of tables
List of abbreviations
1. Introduction
2. Definition and methodology of SWOT
2.1 The SWOT matrix
2.1.1 SWOT combination and norm strategy
2.1.2 Benefits and limits
2.1.3 Preparation and execution
3. Presentation of Netflix
3.1 Offering and subscription variety
3.2 Business model
3.3 Management
3.4. Corporate and employee culture
4. Presentation of the Video-on-Demand market
4.1 Video-on-Demand market in Germany
5. SWOT analysis and matrix for Netflix
5.1 Strengths
5.2 Weaknesses
5.3 Opportunities
5.4 Threats
6. SWOT strategy
6.1 Strengths and Opportunities
6.2 Weaknesses and Opportunities
6.3 Strengths and Threats
6.4 Weaknesses and Threats
7. Conclusion of strategy
8. Critical reflection
9. Conclusion
List of references
- Citar trabajo
- Emmy Bethmann (Autor), 2018, SWOT analysis of Netflix, Múnich, GRIN Verlag, https://www.grin.com/document/590460
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