Extending present research, the study inspected the relationships between media content exposure and the awareness and internalization of the Pakistani cultural expectations and standards for thinness. It is also about the level of body image satisfaction among Pakistani young females and media and social pressures adopting these standards.
This research study efforts to fill up the literature gap present in discipline of mass communication regarding the factors that impacts the way Pakistani young female’s reaction to the body image satisfaction, and adds discussion of the media influence on how young females view their bodies in general.
Based on prior findings, the current study hypothesized that the three theoretical constructs or risk factors in the development of body image dissatisfaction i.e. awareness, internalization and pressures have facilitated the relationship between media exposure and body image disturbance among Pakistani young females. The perceived pressures are the pressures from media content and society (family and peers).
The main purpose of this study was to have a close examination of media exposure, awareness and internalization of the Pakistani norms, expectations and standards for thinness presented on media, pressures from media and society to adopt these standards, and their relationship with Pakistani young female’s body image dissatisfaction.
Table of Contents
- Chapter 1: Introduction
- 1.1 Body Image and Body image Dissatisfaction
- 1.2 Controlling Media Effects
- 1.3 Role of Social Factors
- 1.4 Pakistan Media Industry and Body-image dissatisfaction
- 1.5 Statement of the Problem
- 1.6 Significance of the Study
- 1.7 Overview of the Study
- Chapter 2: Literature Review
- 2.1 The History
- 2.2 Body Image Perception among Pakistani Females
- 2.3 The Successful, Thin Female
- 2.4 The Powerful Effects of Media
- 2.5 Television
- 2.5.1 Television Advertisement
- 2.6 Magazines
- 2.6.1 Magazine Advertisements
- 2.7 Social Media
- 2.8 Negative Effects of Media
- 2.9 Sociocultural Influences and Pressure
- 2.9.1 Pressure from males/romantic partners
- 2.10 Sociocultural Attitudes towards Appearance - SATA
- 2.10.1 Risk Factors - Awareness, Internalization, and Perceived Pressures
- 2.11 THEORETICAL FRAMEWORK
- 2.11.1 Media Imperialism Theory
- 2.11.2 The Cultivation Theory
- 2.11.3 The Social Cognitive Theory
- 2.11.4 The Social Comparison Theory
- 2.11.4(a)Social Influences - Parents, Peers & Culture
- Chapter 3: Research Hypotheses
- Chapter 4: Methodology
- Chapter 5: Results & Interpretation
- Chapter 6: Discussion
- 6.1 Media Exposure and Body Image Satisfaction
- 6.2 Three Risk Factors and Body Image Satisfaction
- 6.3 Social Pressure and Body Image Satisfaction
Objectives and Key Themes
This thesis aims to investigate the influence of social pressure and media exposure on body image satisfaction among Pakistani female students. It seeks to understand the complex interplay between these factors and their impact on the self-perception of female students within a specific cultural context.
- The impact of media (television, magazines, social media) on body image.
- The role of social pressure from various sources (peers, family, romantic partners) on body image.
- The relationship between media exposure, social pressure, and body image satisfaction.
- Examination of sociocultural attitudes towards appearance in Pakistan.
- Application of relevant theoretical frameworks (Media Imperialism, Cultivation, Social Cognitive, Social Comparison Theories) to analyze the findings.
Chapter Summaries
Chapter 1: Introduction: This chapter introduces the concept of body image and body image dissatisfaction, highlighting the significant role of media and social factors in shaping these perceptions. It establishes the problem statement, focusing on the impact of these factors on Pakistani female students. The chapter also outlines the significance of the study and provides an overview of the research methodology.
Chapter 2: Literature Review: This chapter presents a comprehensive review of existing literature related to body image, focusing specifically on the experiences of Pakistani females. It explores the historical context, examines the portrayal of the ideal female body in Pakistani media (television, magazines, social media), and analyzes the negative effects of media exposure. Additionally, it investigates the impact of sociocultural influences and pressures on body image, introducing relevant theoretical frameworks such as Media Imperialism, Cultivation, Social Cognitive, and Social Comparison theories to provide a theoretical lens for the study.
Chapter 3: Research Hypotheses: This chapter details the specific hypotheses that guide the research. These hypotheses explore the relationships between media exposure, social pressure, and the three risk factors (awareness, internalization, and perceived pressure) identified in the Sociocultural Attitudes towards Appearance (SATA) framework in relation to body image satisfaction among the target population.
Chapter 4: Methodology: This chapter describes the research methodology employed, including the sample selection, sampling technique, research design, procedure, and data analysis methods. It outlines the instruments used for data collection and the operationalization of the variables involved in testing the hypotheses. The methods employed are clearly defined, ensuring the reproducibility and validity of the study.
Chapter 5: Results & Interpretation: This chapter presents the findings of the study, providing detailed analysis of the collected data. It includes descriptive statistics of the participants, examining their media exposure habits and providing insights into the prevalence of different views and experiences related to body image within the sample. The chapter then presents the results of hypothesis testing, examining the statistical significance of the relationships identified between different variables.
Chapter 6: Discussion: This chapter discusses the findings from Chapter 5 in detail. It explores the relationships between media exposure and body image satisfaction, analyzing the contribution of the three risk factors (awareness, internalization, and perceived pressure) to body image issues. The chapter also delves into the relationship between social pressure and body image satisfaction, considering the interplay of various social influences on female students’ body image.
Keywords
Body image, body image satisfaction, media exposure, social pressure, Pakistani female students, media influence, social comparison, cultivation theory, social cognitive theory, sociocultural attitudes, thin ideal, risk factors, awareness, internalization, perceived pressure.
Frequently Asked Questions: A Study on Body Image Satisfaction Among Pakistani Female Students
What is the main topic of this study?
This thesis investigates the influence of social pressure and media exposure on body image satisfaction among Pakistani female students. It explores the complex interplay between these factors and their impact on the self-perception of these students within a specific cultural context.
What are the key themes explored in the study?
The study explores the impact of media (television, magazines, social media) on body image; the role of social pressure from various sources (peers, family, romantic partners) on body image; the relationship between media exposure, social pressure, and body image satisfaction; sociocultural attitudes towards appearance in Pakistan; and the application of relevant theoretical frameworks (Media Imperialism, Cultivation, Social Cognitive, and Social Comparison Theories) to analyze the findings.
What are the main chapters covered in this study?
The study is structured into six chapters: Chapter 1 (Introduction), Chapter 2 (Literature Review), Chapter 3 (Research Hypotheses), Chapter 4 (Methodology), Chapter 5 (Results & Interpretation), and Chapter 6 (Discussion). Each chapter addresses specific aspects of the research, building upon the previous one to comprehensively analyze the research problem.
What is covered in the introduction chapter?
Chapter 1 introduces the concept of body image and body image dissatisfaction, highlighting the significant role of media and social factors. It establishes the problem statement, focusing on the impact of these factors on Pakistani female students, and provides an overview of the study’s methodology.
What is covered in the literature review chapter?
Chapter 2 presents a comprehensive review of existing literature on body image, focusing on the experiences of Pakistani females. It explores the portrayal of the ideal female body in Pakistani media and analyzes the negative effects of media exposure and sociocultural influences and pressures on body image. It also introduces relevant theoretical frameworks (Media Imperialism, Cultivation, Social Cognitive, and Social Comparison theories).
What is covered in the methodology chapter?
Chapter 4 details the research methodology, including sample selection, sampling technique, research design, procedure, and data analysis methods. It outlines the instruments used for data collection and operationalization of variables.
What is covered in the results and interpretation chapter?
Chapter 5 presents the study's findings, including descriptive statistics and the results of hypothesis testing, examining the statistical significance of the relationships between different variables.
What is covered in the discussion chapter?
Chapter 6 discusses the findings in detail. It explores the relationships between media exposure and body image satisfaction, the contribution of risk factors to body image issues, and the relationship between social pressure and body image satisfaction.
What are the key words associated with this study?
Key words include: Body image, body image satisfaction, media exposure, social pressure, Pakistani female students, media influence, social comparison, cultivation theory, social cognitive theory, sociocultural attitudes, thin ideal, risk factors, awareness, internalization, perceived pressure.
What is the overall aim of this study?
The overall aim is to understand the influence of social pressure and media exposure on body image satisfaction among Pakistani female students, analyzing the complex interplay between these factors and their impact on self-perception within a specific cultural context.
- Citation du texte
- Anonym (Auteur), 2019, Body image satisfaction. Influence of social pressure and media exposure, Munich, GRIN Verlag, https://www.grin.com/document/593773
