The main objective of this academic elaboration is the identification and evaluation of the most important elements influencing the reputation of an employer and to provide concrete measures to strengthen employer branding. To manage the underlying complexity, the method of networked thinking will be applied. This method aims at reducing the complexity of the topic and at providing a consistent picture of the reality.
Following the introduction, relevant elements for employer branding shall be identified and categorized. Next, the relations and interdependencies between these elements are analyzed and illustrated by the influence matrix, graph of effects and network model. Finally, recommendations for measures to strengthen employer branding will be derived based on the results of previous analysis.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Description of the elements
- Financial advantages
- Non-monetary advantages
- Mode of operation
- Appraisal of the company
- Career-related and personal supports
- Presentation of the influence matrix
- Presentation of the impact analysis
- Presentation of the network model
- Recommendations for action
- Location
- Performance culture
- Training and further education
- Company car
- Career perspectives
- Final review
- Summary
- Outlook
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The objective of this academic elaboration is to identify and evaluate the most important elements influencing the reputation of an employer and to provide concrete measures to strengthen employer branding. The method of networked thinking is applied to manage the complexity of the topic.
- Influence of elements on employer branding
- Impact analysis of key elements
- Network model to visualize element relations
- Recommendations for action to strengthen employer branding
- Practical examples and case studies
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: Introduces the concept of employer branding and its importance in today's competitive job market. Highlights the changing dynamics between employers and employees due to globalization, demographic changes, and the shortage of skilled professionals.
- Description of the elements: Identifies and categorizes twenty elements influencing employer branding into five categories: financial advantages, non-monetary advantages, mode of operation, appraisal of the company, and career-related and personal supports. Discusses each element in detail, providing empirical evidence and examples.
- Presentation of the influence matrix: Analyzes the interdependencies between the identified elements using an influence matrix. This matrix allows for a visual representation of how strongly each element influences other elements, providing insights into their relative importance.
- Presentation of the impact analysis: Utilizes both simple and cumulative impact analyses to further examine the influence of each element on employer branding. This helps to identify elements with significant active or passive influence and understand their cumulative impact.
- Presentation of the network model: Visualizes the results of the influence matrix through a network model, showcasing the connections and relationships between elements. This provides a comprehensive overview of the complex interplay between elements and their impact on employer branding.
- Recommendations for action: Presents concrete measures for strengthening employer branding based on the identified key elements, focusing on location, performance culture, training and further education, company car, and career perspectives. Each recommendation provides a detailed explanation, practical examples, and potential advantages and disadvantages.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of the text are employer branding, influence matrix, impact analysis, network model, employee motivation, performance culture, training and further education, company car, career perspectives, and practical recommendations for action. These terms encapsulate the core concepts and research focuses of the work, exploring the interconnectedness of various factors impacting employer attractiveness and employee engagement.
- Quote paper
- Christian Henke (Author), 2020, Strengthening the Employer Branding, Munich, GRIN Verlag, https://www.grin.com/document/595398
