In this paper, a brief overview of the financial services sector in the United Kingdom will be had, including the current state of e-commerce in the industry. A summary of Egg’s business to date will then be provided. Next, how e-commerce may change the industry and effect Egg will be presented, as well as an assessment of the effectiveness of Egg’s current e-commerce strategy. And, finally a recommendation for potential strategies for Egg will be given. In the end, it will be clear that the Internet is a powerful force in the financial services sector, in the United Kingdom, and Egg is positioned to remain a leader in the industry.
Inhaltsverzeichnis (Table of Contents)
- Abstract
- Introduction
- Financial Services Sector Overview
- Overview of Egg PLC
- The Future of E-commerce in the Financial Services Sector and its Affect on Egg
- The Effectiveness of Egg's Current E-commerce Strategy
- Recommendations for Future Strategies
- Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper examines the impact of e-commerce on the UK financial services sector, with a particular focus on Egg PLC, a leading Internet-only bank. The study aims to analyze the current state of e-commerce within the sector, assess Egg's e-commerce strategy, and propose recommendations for future strategies.
- The evolution and impact of e-commerce in the financial services sector.
- The competitive landscape and challenges facing traditional and online financial institutions.
- The role of technology and innovation in driving changes within the sector.
- The importance of customer expectations and the need for convenience and accessibility.
- The potential of e-commerce to enhance financial service offerings and promote greater competition.
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction sets the context by highlighting the increasing prevalence of e-commerce across various industries, including the financial services sector. It underscores the importance of the Internet for meeting customer demands and presents Egg PLC as a prominent example of this shift in the banking industry.
The Financial Services Sector Overview section provides a comprehensive overview of the UK financial services industry, highlighting its international prominence, diverse nature, and the role of technology in driving recent changes. The section explores the challenges and opportunities presented by the rise of e-banking, including increased competition, customer expectations, and potential social exclusion concerns. The government's response to these challenges, through initiatives aimed at promoting competition, regulatory reform, and addressing consumer concerns, is discussed in detail.
Schlüsselwörter (Keywords)
E-commerce, financial services, banking, Egg PLC, Internet-only bank, customer expectations, technology, innovation, competition, social exclusion, regulation, consumer behavior.
- Citar trabajo
- Kimberly Wylie (Autor), 2003, E-Commerce and Egg PLC, Múnich, GRIN Verlag, https://www.grin.com/document/60721
