The globalisation of markets and the globalisation of production towards a more integrated and interdependent world economy is one of the fundamental changes in modern world history. Former isolated countries are opening up and as a result becoming fast growing economies. The two most impressive of all developing countries (emerging markets) for different reasons are China and India. China and India can also be described as newly industrialised economies (NIEs) which are politically stable, have free market systems and are approaching western standards. This report shows the opportunities and risks for multinational companies (MNCs) businesses in China and India, illustrated by several examples of MNCs experiences in those countries. In the end, the analysis leads to a recommendation by the author which of these economies is more attractive to do business in.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Introduction Part 1: Opportunities in India & China
- Opportunities in India
- MNCs in India
- Opportunities in China
- MNCs in China
- Opportunity Comparison of India & China
- Introduction Part 2: Risks in India & China
- Risks in India
- Risks in China
- Shortlist of Risks
- How to Manage these Risks
- Recommendation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report analyzes the opportunities and risks for multinational companies (MNCs) operating in China and India. It draws upon case studies of MNCs operating in these countries and ultimately provides a recommendation on which economy is more attractive for business.
- Economic growth and development in India and China
- Opportunities for MNCs in both countries
- Risks and challenges facing MNCs in India and China
- Strategies for managing risks in emerging markets
- Comparison of the business environments in India and China
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: The report introduces the topic of globalization and the emergence of China and India as key players in the global economy. It outlines the report's objectives and provides a brief overview of the opportunities and risks for MNCs in these countries.
- Opportunities in India & China: This chapter explores the economic growth and development of both countries, highlighting their attractive market size and potential for MNCs. It includes data on GDP growth, FDI inflows, and market size for various products and services.
- Opportunities in India: This chapter delves into the specific opportunities for MNCs in India. It examines the country's history of economic reforms, its growing middle class, and its competitive labor market, particularly in the software and IT sectors. It provides examples of successful MNCs operating in India, such as McDonald's and SAP.
- MNCs in India: This chapter focuses on the experiences of McDonald's and SAP in India, highlighting their strategies for adapting to the local market and achieving success. It discusses McDonald's adaptation of its menu to Indian tastes and SAP's investment in India's skilled labor force.
Schlüsselwörter (Keywords)
The key topics and concepts explored in this report include: globalization, emerging markets, multinational companies (MNCs), economic growth, opportunities and risks, FDI (foreign direct investment), India, China, market size, middle class, labor market, software industry, IT sector, cultural adaptation, business environment, risk management, strategic decision-making.
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- Marcel Heide (Autor), 2005, Opportunities and Risks in India and China, Múnich, GRIN Verlag, https://www.grin.com/document/62026
