In dieser Arbeit handelt es sich um die Geschichte, Entwicklung und Erfolgbeurteilung der Siemens AG in China. Die Arbeit ist auf Englisch.
Table of Contents
1. Introduction of the foreign corporation
1.1. Products, services
1.2. Branch
1.3. History
1.4. Facts about company
1.5. Company philosophy
2. Business Idea of Chinese Market Entry
2.1. Business Range
2.2. Products & Production
2.3. Services
2.4. Sales
2.5. R & D
2.6. Corporate Citizenship
2.7. Special Products
3. Market entry strategy of SIEMENS
3.1. History background information about Siemens in China
3.2. Regionalization of Siemens in China
3.3. Joint venture of Siemens
3.4. Logistic
4. Development:
4.1. Development of the joint venture of Siemens Shanghai Mobile Communications
4.2. Overview about the current progress of Siemens´ joint ventures
4.3. Siemens´ plans for the future in China
Objectives and Topics
This essay examines the market entry and developmental strategies of the German multinational corporation Siemens within the People's Republic of China, analyzing the success factors of its various joint ventures and its long-term commitment to the Chinese economy.
- Historical evolution of Siemens' engagement in China since 1872
- Strategic approach to joint ventures across diverse business sectors
- Logistical networks and infrastructure supporting Siemens' Chinese operations
- Performance analysis of specific joint ventures, notably in the mobile communications sector
- Future investment and growth projections within the Chinese market
Excerpt from the Book
3.1. History background information about Siemens in China
„Xi Men Zi“, is the name of Siemens in China which means “gate to the west”. Siemens is one of the most well-known, liked and respected corporate citizens in China. And this is not surprising given Siemens long history of co-operation dating back to 1872, when the company delivered China’s first pointer telegraph.
Werner von Siemens once told that “it is very important to set a footstep at the very beginning because if you settled down you may have the first choice to act”. And this is a very important point in China, where long-term orientation, reliability and relationship is a cultural initial requirement. But what exactly was the factor of success which unclosed unforeseen possibilities to Siemens? Which market entry strategy helps Siemens to access to such a potential market as the Peoples Republic of China (PRC)?
Well, as mentioned before Siemens first order was the first pointer telegraph. And of course due to the technical experience of Siemens and its performance it was not the last order or task. The footstep were stabled through various orders, like the configuration of steam turbines and electricity of the harbour of Shanghai in 1879 or the construction of the first city railroad in Beijing in 1899 and so on.
In 1904 the first permanent branch office of Siemens in China was founded, in 1914 the companies name was changed into Siemens China Co. and in 1922 Siemens China Co. changed its legal form to a limited liability company.
In 1919 Siemens founded the Siemens China Electrical Co. in Beijing. After the first digital automatic exchange telephone system was delivered by Siemens, the EWDS in 1986, Siemens was the international leading supplier of the Chinese post office branch.
Summary of Chapters
1. Introduction of the foreign corporation: Provides an overview of Siemens as a global electronics powerhouse, detailing its core divisions, company history, and corporate philosophy.
2. Business Idea of Chinese Market Entry: Outlines Siemens' business activities in China, covering various sectors such as Automation, Power, and Transportation, while highlighting the importance of R&D and local adaptation.
3. Market entry strategy of SIEMENS: Analyzes the long-term historical foundations of Siemens in China and the strategic shift toward joint ventures, regionalization, and specialized logistics.
4. Development:: Investigates the specific progress of joint ventures, using the Siemens Shanghai Mobile Communications case study to illustrate challenges and successes in the competitive Chinese market.
Keywords
Siemens, China, Joint Ventures, Market Entry Strategy, Electrical Engineering, Telecommunications, Automation, Logistics, Infrastructure, Corporate Philosophy, Innovation, Business Development, Foreign Direct Investment, Regionalization, Economic Growth.
Frequently Asked Questions
What is the primary focus of this essay?
The essay explores the business operations and market entry strategies of Siemens AG within China, focusing on how the company established and maintained its presence through joint ventures.
What are the key sectors covered in this research?
The key sectors include Industrial Automation, Power Generation and Transmission, Transportation Systems, Medical Solutions, and Information and Communication technology.
What is the core objective of the analysis?
The goal is to understand the factors behind Siemens' success in China, specifically identifying how long-term commitment and local partnerships contribute to its competitive standing.
Which research methodology is employed?
The study utilizes a case-study approach, analyzing historical data, corporate reports, and the performance of specific joint ventures to draw conclusions about market integration.
What is the main subject of the fourth chapter?
The fourth chapter focuses on the practical development and performance of joint ventures, particularly detailing the trajectory of the Siemens Shanghai Mobile Communications venture.
Which keywords best characterize this work?
Key terms include Siemens, Joint Ventures, China Market Entry, Industrial Automation, and Corporate Strategy.
How does the history of "Xi Men Zi" relate to Siemens' success?
The name "Xi Men Zi" reflects the historical trust built since the late 19th century, which established Siemens as a reliable and respected long-term partner in Chinese development.
What role does the Xelibri collection play in the analysis?
The Xelibri collection serves as a case study for Siemens' attempt to adapt to the fashion-driven mobile phone market in China during the early 2000s, illustrating the company's efforts to regain market share.
- Quote paper
- Anonym (Author), 2006, Siemens in China - Joint Ventures, Munich, GRIN Verlag, https://www.grin.com/document/62302
