Yummy produces and sells power drinks that can replace a whole meal. Cursorily, a smoothie is a fruit drink with some extras, but after a closer view the customer gets all the minerals and vitamins he/she needs for a powerful day.
There already exist a few competitors in Switzerland but they focus on people who like to have a fresh drink in the hot summer and they do not use any extras for special occasions. Yummy will make the difference and gives the company a USP because Yummy focuses on other target groups: There are the business people who are always in stressful situations without much time and quick healthy meals. There are sports-aware people who do not have the chance to get a quick meal rich in vitamins and minerals away from their own kitchen. In addition, there are health-conscious people in general who will love the product.
Inhaltsverzeichnis (Table of Contents)
- Executive summary.
- Table of contents.
- 1. Introduction
- 2. The purpose of the company and its management style.
- 3. Host country regulations and investments
- 3.1 Country risks..
- 3.2 Rules applying to investment from outside..
- 3.3 Other legal issues…...
- 3.4 Tax considerations.
- 3.5 Foreign exchange
- 3.6 Overseas private investment corporation (OPIC)..
- 3.7 Foreign direct investment (FDI)
- 4. Marketing plan..
- 4.1 Wots-Up-Analysis
- 4.2 Market potential
- 4.4 Competition..
- 4.5 Target group..
- 4.6 Marketing mix.
- 4.7 Marketing goals..
- 4.8 Strategies...
- 4.9 Sales plan.
- 5. Financial plan.
- 5.1 International capital budgeting..
- 5.2 Internal/external sources of investment capital..
- 5.3 View of costs...
- 5.4 Cost price calculation
- 5.5 Balance
- 5.6 Exploitation estimate
- 5.7 Liquidity estimate in Swiss Franc..
- 5.8 Liquidity estimate in Euro..
- 6. Conclusion...
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This business plan aims to establish a new smoothie company, Yummy, in Switzerland. The plan outlines the company's strategy for entering the Swiss market, including host country regulations, marketing, and financial projections. The objective is to create a successful, nation-wide chain of smoothie stores, targeting health-conscious individuals, busy professionals, and athletes seeking quick, nutritious meals.
- Market analysis and competitive landscape
- Developing a unique selling proposition (USP) for Yummy
- Host country regulations and investment considerations
- Marketing and sales strategies
- Financial planning and feasibility assessment
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive summary: Provides an overview of the company's concept, target market, and initial business plan.
- Introduction: Discusses the current trends in healthy eating and the market opportunity for Yummy's smoothie product.
- The purpose of the company and its management style: This chapter defines the company's mission, goals, and management structure.
- Host country regulations and investments: This chapter analyzes the Swiss regulatory environment and investment landscape, focusing on country risks, tax considerations, and foreign direct investment.
- Marketing plan: This section describes the target market, marketing mix, strategies, and sales plan.
- Financial plan: This section details the financial projections, including international capital budgeting, sources of funding, and liquidity estimates.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this business plan include healthy nutrition, smoothies, Switzerland, market analysis, competitive landscape, host country regulations, investment, marketing, sales, financial planning, feasibility assessment, and target market analysis.
- Citation du texte
- Robert Tönnis (Auteur), 2006, Business Plan: YummY - Der gesunde Fast Food Store, Munich, GRIN Verlag, https://www.grin.com/document/67142
