Resumen o Introducción
In the modern time of globalisation, companies mostly communicate and work across
cultures. Especially China with its fast economic development has attracted the attention of
the international business community. New businesses in China as well as the number of
business people working there are increasing rapidly. Nevertheless, to understand how to do
business effectively with the Chinese it is essential to be well prepared and to understand
cultural background of negotiations. In this essay, I am going to present some issues of the
cross-cultural management in China on the Catering industry example by using Geert
Hofstede analysis of culture’s dimensions.
- Citar trabajo
- Anónimo, 2006, International Marketing: Hotel Industry in China, Múnich, GRIN Verlag, https://www.grin.com/document/68222
Textos similares
Así es como funciona
✕
Extracto de
11
Páginas
Comentarios