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International Marketing: Hotel Industry in China

Título: International Marketing: Hotel Industry in China

Trabajo Escrito , 2006 , 11 Páginas , Calificación: 1,7

Autor:in: Anonym (Autor)

Economía de las empresas - Marketing en línea y fuera de línea
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Resumen Extracto de texto Detalles

In the modern time of globalisation, companies mostly communicate and work across
cultures. Especially China with its fast economic development has attracted the attention of
the international business community. New businesses in China as well as the number of
business people working there are increasing rapidly. Nevertheless, to understand how to do
business effectively with the Chinese it is essential to be well prepared and to understand
cultural background of negotiations. In this essay, I am going to present some issues of the
cross-cultural management in China on the Catering industry example by using Geert
Hofstede analysis of culture’s dimensions.

Extracto


Inhaltsverzeichnis (Table of Contents)

  • The issues of cross-cultural management of an international or multinational company operating in China.
    • Power Distance
    • Long-term Orientation
    • Individualism
    • Masculinity
    • Avoidance
  • Sources

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This essay explores the challenges of managing an international or multinational company operating in China, particularly in the context of the catering industry. It examines the cultural differences between China and other countries, using Geert Hofstede's cultural dimensions model. The essay aims to provide insights for businesses seeking to establish themselves in China, highlighting the importance of understanding Chinese culture and its impact on business practices.

  • Cross-cultural management in China
  • The role of culture in business negotiations
  • Cultural dimensions according to Geert Hofstede
  • Power Distance and its implications for the catering industry
  • Cultural sensitivity and its relevance in the hotel sector

Zusammenfassung der Kapitel (Chapter Summaries)

  • The issues of cross-cultural management of an international or multinational company operating in China. This chapter introduces the importance of cross-cultural understanding in global business, highlighting the specific challenges faced by companies operating in China. It emphasizes the need to understand cultural differences and adapt business practices accordingly.
  • Power Distance. This chapter delves into the concept of Power Distance as defined by Geert Hofstede, analyzing the high Power Distance ranking of China. It explores the implications of this cultural dimension for business practices, particularly in the catering industry, and highlights the importance of respecting seniority and hierarchy within Chinese culture.

Schlüsselwörter (Keywords)

Cross-cultural management, China, catering industry, Hofstede's cultural dimensions, Power Distance, Long-Term Orientation, Individualism, Masculinity, Uncertainty Avoidance, business negotiations, cultural sensitivity, hotel management.

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Detalles

Título
International Marketing: Hotel Industry in China
Universidad
Ocean University of China
Curso
International Marketing
Calificación
1,7
Autor
Anonym (Autor)
Año de publicación
2006
Páginas
11
No. de catálogo
V68222
ISBN (Ebook)
9783638606929
ISBN (Libro)
9783638768405
Idioma
Inglés
Etiqueta
International Marketing Hotel Industry China International Marketing
Seguridad del producto
GRIN Publishing Ltd.
Citar trabajo
Anonym (Autor), 2006, International Marketing: Hotel Industry in China, Múnich, GRIN Verlag, https://www.grin.com/document/68222
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