Introduction
Many textbooks and articles describe how best to plan strategically and what the fundamental steps must be taken in the strategic planning process. One main issue is that many authors are unanimous in relation to the mission statement, which should be the first step in the corporate planning process. However, others think the mission’s mapping should be stated in another level of the planning hierarchy. Therefore, it is essential to specify the role of mission in that process to be able to dwell on the different perspectives. But first, before the general role of mission is described, there will be an outline of the reasons why many authors put the mission in different levels of the process. This could help to understand the general role of the mission in that context more precisely. At least, writers are of the same opinion that the major argument in favour of planning is in the co-ordination of decision-making in order that an organisation moves in a well-focused direction. Without planning, the efforts of the organisation may not be well coordinated and managers and staff may be headed in different directions. Planning also helps to ensure that the corporate future is taken into account, so that the organisation can control the situation it finds itself in and prepare for unexpected eventualities (Hannagan, 1995).
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Inhaltsverzeichnis (Table of Contents)
- Introduction
- The positioning of mission in the strategic planning process
- The role of mission for the strategic planning process
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to examine the role of a mission statement within the strategic management process, specifically exploring the varying perspectives on its optimal placement within the strategic planning hierarchy. The analysis considers arguments for and against prioritizing the mission statement as the initial step in strategic planning.
- The optimal placement of mission statements within strategic planning processes.
- Differing perspectives on the role and importance of mission statements.
- The relationship between mission statements, objectives, and strategies.
- The impact of organizational culture and values on mission statement development and implementation.
- Practical examples of different approaches to incorporating mission statements into strategic planning.
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: The introduction establishes the central question of the paper: where should a mission statement be placed within the strategic planning process? It highlights the disagreement among authors regarding the optimal positioning of a mission statement, some advocating for it as the initial step, while others suggest a different placement within the planning hierarchy. The introduction sets the stage for exploring the reasons behind these differing viewpoints and aims to provide a comprehensive understanding of the mission statement’s role in the strategic planning process. It also briefly mentions the importance of strategic planning for coordination and future preparedness.
The positioning of mission in the strategic planning process: This chapter delves into various authors' viewpoints on the optimal positioning of mission statements within the strategic planning process. Some, like Mintzberg and Coates, argue that the mission should precede the planning process, serving as the foundational purpose for the organization and guiding subsequent objective setting. They emphasize the mission statement's role in communicating the organization's purpose to stakeholders and providing a framework for subsequent strategic actions. In contrast, Argenti suggests that a mission statement should emerge as an output of the planning process, rather than serve as an input. This perspective views the mission statement as a strategic statement that follows the establishment of corporate purpose, conduct, and strategies. The chapter also explores the practical implications of these different approaches, drawing on examples from companies like Honeywell, IBM, and Ernst & Young.
Schlüsselwörter (Keywords)
Strategic management, mission statement, strategic planning, corporate purpose, objectives, strategies, organizational values, stakeholder communication, planning hierarchy, Argenti System.
Frequently Asked Questions: A Comprehensive Language Preview
What is the main topic of this paper?
This paper examines the role of a mission statement within the strategic management process, focusing on its optimal placement within the strategic planning hierarchy. It explores differing perspectives on whether a mission statement should be the initial step in strategic planning or developed later in the process.
What are the key themes explored in the paper?
Key themes include the optimal placement of mission statements, differing perspectives on their importance, the relationship between mission statements, objectives, and strategies, the impact of organizational culture, and practical examples of mission statement incorporation into strategic planning.
What are the different viewpoints on the positioning of a mission statement in strategic planning?
Some authors, like Mintzberg and Coates, argue that the mission statement should precede the planning process, acting as the foundational purpose. Others, such as Argenti, suggest it emerges as an output of the planning process, following the establishment of corporate purpose, conduct, and strategies. The paper analyzes the arguments for both approaches.
What is the structure of the paper?
The paper includes an introduction, a chapter on the positioning of the mission statement in strategic planning, a chapter on the role of the mission statement, and a conclusion. It also provides a table of contents, objectives and key themes, chapter summaries, and keywords.
Which authors' viewpoints are discussed in the paper?
The paper discusses the viewpoints of authors such as Mintzberg, Coates, and Argenti, highlighting their differing perspectives on the optimal placement and role of mission statements within strategic planning.
What are some examples used to illustrate the different approaches to mission statement integration?
The paper uses examples from companies like Honeywell, IBM, and Ernst & Young to illustrate the practical implications of different approaches to incorporating mission statements into strategic planning.
What are the key takeaways from the chapter summaries?
The introduction establishes the central question of the paper. The chapter on mission positioning analyzes contrasting viewpoints on its placement within strategic planning, referencing various authors and real-world examples. The paper aims to provide a comprehensive understanding of the mission statement’s role in the strategic planning process.
What are the keywords associated with this paper?
Keywords include strategic management, mission statement, strategic planning, corporate purpose, objectives, strategies, organizational values, stakeholder communication, planning hierarchy, and Argenti System.
What is the overall goal of the paper?
The paper aims to provide a comprehensive analysis of the role of mission statements in strategic planning, offering insights into the debate surrounding their optimal placement and contribution to organizational success.
- Citar trabajo
- Yilmaz Seker (Autor), 2005, The role of mission and its position within the strategic management process, Múnich, GRIN Verlag, https://www.grin.com/document/70769
