Freeman published his book „Strategic Management: A Stakeholder Approach” in 1984. Since then, stakeholder theory has been severely discussed and has dominated the literature of business ethics as organizations are more and more in the focus of the media and society.
Stakeholder theory suggests that managers cannot limit their attention to the needs of stockholders only. Instead, today’s manager has to attend to the needs of a vast variety of stakeholder groups and has to meet all sorts of social, environmental, economic and ethical expectations. A lot of research addresses the problems resulting from the vague term “stakeholder”, but little research goes beyond the mere recognition of this fact.
As the concept alone leaves many questions unanswered, this paper tries to explore the difficulties and possibilities stakeholder management might posses.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Problem Definition
- Course of the Analysis
- Stakeholder Theory
- Stakeholder Identification
- Need for Stakeholder Identification
- Stakeholder Attributes
- Stakeholder Salience & Stakeholder Classes
- Stakeholder Collaboration
- Need for Stakeholder Collaboration
- Tools for Stakeholder Collaboration
- Problems in Stakeholder Collaboration
- Outlook and Conclusion
- References
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This seminar paper explores the complexities and possibilities of stakeholder management. It examines the evolution of stakeholder theory, focusing on the identification and engagement of stakeholders, as well as the challenges that arise in this process. The paper aims to provide a comprehensive overview of stakeholder management practices.
- The Evolution and Applications of Stakeholder Theory
- The Importance of Stakeholder Identification
- The Role of Stakeholder Attributes in Identification
- The Challenges and Opportunities of Stakeholder Engagement
- Exploring the Importance of Stakeholder Collaboration
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides a brief overview of stakeholder theory and its development, highlighting the increasing importance of stakeholder engagement in contemporary business practice. It also outlines the objectives and scope of the paper.
The chapter on Stakeholder Theory delves into the core concepts of stakeholder theory, emphasizing the shift from a shareholder-centric approach to a broader perspective that considers the interests of all stakeholders.
The chapter on Stakeholder Identification addresses the critical task of identifying stakeholders. It explores different perspectives on stakeholder definition and introduces the framework developed by Mitchell, Agle, and Wood, which utilizes three key attributes: power, legitimacy, and urgency.
The chapter on Stakeholder Collaboration focuses on the need for and methods of engaging with stakeholders. It discusses the importance of building collaborative relationships and examines various tools and techniques for effective stakeholder engagement.
The chapter on Problems in Stakeholder Collaboration explores the potential challenges that arise when managing stakeholder relationships. It addresses the difficulties of balancing diverse interests and ensuring sustainable and ethical practices.
Schlüsselwörter (Keywords)
The primary keywords and focus topics of this paper include stakeholder theory, stakeholder identification, stakeholder attributes, stakeholder engagement, stakeholder collaboration, and corporate social responsibility.
- Citation du texte
- Anonym (Auteur), 2005, Managing Stakeholder Engagement: Reaching Beyond The Rhetoric, Munich, GRIN Verlag, https://www.grin.com/document/77345
