This thesis deals with the question "Which type of organizational strategies (according to the theory of Raymond Miles and Charles Snow) is most likely entering strategic alliances?" based on the telecommunications market in Germany. Joshi, Kashlak & Sherman conduct similar research in their work. They analyze strategic alliances within the telecommunication industry in the U.S. based on the strategic orientation framework of Miles, Snow, Meyer & Coleman Jr. They found that a certain strategic orientation of companies is more likely to enter into a strategic alliance than others.
The methodology used in this work is literature research. In order to find out which strategic orientation is most likely to form alliances, a qualitative analysis of the companies was carried out using an analysis of the press releases, official statements and reports.
In the first part, strategic alliances from other forms of cooperation are highlighted and explained. Strategic alliances in the telecommunications market are then discussed in more detail and competitive requirements in this area are presented. Finally, in the theoretical part, the tool of the strategic orientations of Charles Snow and Raymond.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Theoretical Basics
- Cooperation Types with Focus on Strategic Alliances
- Strategic Alliances in the Telecommunication Industry
- Competition Requirements in the Telecommunication Sector
- Strategic Orientations by Miles and Snow (1987)
- The Telecommunication Sector in Germany
- Presenting the selected Companies
- Analysis of their Strategic Orientations.
- Analysis of the selected Companies based on Competition Requirements.
- Deutsche Telekom
- Vodafone
- United Internet
- Freenet
- Telefónica.
- Discussion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This thesis aims to answer the question of which type of organizational strategy, according to the theory of Raymond Miles and Charles Snow, is most likely to enter strategic alliances in the German telecommunications market. This study examines the strategic orientations of telecommunications companies in Germany and explores their alliances.
- Strategic alliances in the telecommunication sector
- Competition requirements in the telecommunication sector
- Strategic orientations of companies
- The impact of strategic orientations on alliance formation
- Analysis of specific telecommunication companies in Germany
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces the topic of strategic alliances in the telecommunication sector, highlighting the importance of alliances in navigating global competition and the rapidly evolving telecommunications landscape. The chapter discusses existing research on strategic alliances and their impact on economic results, as well as factors like trust and commitment that influence alliance success. It establishes the research question: "Which type of organizational strategies is most likely entering strategic alliances?"
- Theoretical Basics: This chapter provides a theoretical framework for understanding strategic alliances. It defines different types of cooperation, with a focus on strategic alliances, discussing their characteristics, industry scope, and size scope. The chapter also presents the theory of strategic orientations by Miles and Snow, which will be used to classify the selected telecommunications companies.
- The Telecommunication Sector in Germany: This chapter delves into the German telecommunications market. It presents the selected companies, their key figures, and an analysis of their strategic orientations based on their product and service range and motivation to innovate. The chapter then examines each company's strategic alliances, providing an overview of their involvement in alliances.
Schlüsselwörter (Keywords)
This thesis explores the key themes of strategic alliances, organizational strategies, the telecommunication sector, competition requirements, and the strategic orientations of companies. It focuses on analyzing the German telecommunication market and uses Miles and Snow's framework to classify the strategic orientations of companies and their likelihood of entering strategic alliances.
- Quote paper
- Ngoc Anh Nguyen (Author), 2020, Strategic Alliances in the Telecommunication Sector in Germany, Munich, GRIN Verlag, https://www.grin.com/document/888808
