Although South Africa was not very famous for its beverages, esp. its wines, for long times and has gained fame in recent years only, the heritage of its vine-growing culture goes back to the mid of the 17th century. European settlers, predominantly from The Netherlands, started to plant first seedlings in the Cape region. It was Jan van Riebeeck, founder of the Cape colony, who brought the seedlings along from Europe in 1655.
Some four years later, the first South African wine was ready to be drunk. However, as the Dutch were not too experienced with viticulture, real development took place only when French Huguenots settled in that region in the end of the 17th century.
In the mid of the 18th and the beginning of the 19th century, these wines (e.g. the very sweet Constantia wines) were very popular all around Europe, particularly in the royal houses. But afterwards, the demand shrank to nearly zero. In 1973, viticulture was resumed in the African country. However, the wines were boycotted by the rest of the world due to the Apartheid problems within the country.
Only from 1990 onwards, South African wine industry is recovering and nowadays belongs to the so-called “New World wines”, which also include products from Chile, Argentina, Australia, New Zealand and the United States (California).
Inhaltsverzeichnis (Table of Contents)
- I INTRODUCTION: AN OLD COUNTRY WITH A NEW FACE
- I.1 REPUBLIC OF SOUTH AFRICA
- I.2 HISTORY OF THE SOUTH AFRICAN WINE INDUSTRY
- II SITUATION ANALYSIS: WINE IS BOOMING, JUST AS SOUTH AFRICA
- II.1 GLOBAL WINE MARKET SITUATION
- II.2 SOUTH AFRICAN WINE MARKET SITUATION
- II.3 DOMESTIC PRODUCTION AND INTERNATIONAL COMPETITION
- III MARKETING MIX: IT'S NOT ALL ABOUT PRICE ANYMORE
- III.1 PRODUCT
- III.2 PRICE
- III.3 PLACE
- III.4 PROMOTION
- IV SWOT ANALYSIS OF THE SOUTH AFRICAN WINE INDUSTRY
- IV.1 STRENGTHS
- IV.2 WEAKNESSES
- IV.3 OPPORTUNITIES
- IV.4 THREATS
- V INFORMATION AND ADVICE FOR FOREIGN INVESTORS
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This sector report aims to provide a comprehensive overview of the South African wine industry, analyzing its historical development, current market situation, and future prospects. The report explores key aspects of the industry, including its global and domestic market dynamics, marketing strategies, and potential opportunities for foreign investors.
- The historical development of the South African wine industry
- The current market situation and challenges facing the industry
- The marketing mix employed by South African wine producers
- A SWOT analysis of the South African wine industry
- Information and advice for foreign investors interested in the South African wine market
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter provides a general overview of the Republic of South Africa, including its geographic location, demographics, and history. It also touches upon the country's economic structure and main trading partners. The second chapter delves into the historical development of the South African wine industry, highlighting key milestones and challenges, such as the influence of Dutch and French settlers, the popularity of Constantia wines, and the impact of the Apartheid era on the industry's growth.
The third chapter explores the global wine market situation, including the competitive landscape and emerging trends. It also examines the South African wine market situation, focusing on domestic production, consumption patterns, and export opportunities. The fourth chapter analyzes the marketing mix employed by South African wine producers, covering aspects such as product development, pricing strategies, distribution channels, and promotional activities.
The fifth chapter conducts a SWOT analysis of the South African wine industry, identifying its strengths, weaknesses, opportunities, and threats. It assesses the industry's competitive advantage, potential growth areas, and challenges that need to be addressed. Finally, the report offers information and advice for foreign investors interested in the South African wine market, highlighting investment opportunities and potential risks.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this sector report include the South African wine industry, historical development, market situation, marketing mix, SWOT analysis, foreign investment opportunities, global wine market, domestic production, export potential, and competitive landscape.
- Citar trabajo
- Cyril Alias (Autor), 2005, The Wine Industry of South Africa. A Sector Report, Múnich, GRIN Verlag, https://www.grin.com/document/89963
