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Analyse der Studie "The Online Shadow of Offline Signals: Which Sellers Get Contacted in Online B2B Marketplaces?" von Gianvito Lanzolla & Hans T. W. Frankort


Seminar Paper, 2018

23 Pages, Grade: 2,0


Excerpt


Inhalt

1 Einleitung

2 Grundlagen
2.1 Hypothesen und Hypothesen-Tests
2.2 Signale und Signaling-Theorie
2.3 (Lokale) institutionelle Qualität
2.4 Rechtsform eines Unternehmens
2.5 Neue Erwartungstheorie (Prospect-Theory)
2.6 Logistische Regression

3 Vorstellung der Studie: Vorgehen und Ergebnisse
3.1 Darstellung der Hypothesen der Arbeit
3.2 Darstellung der empirischen Vorgehensweise der Arbeit
3.3 Darstellung der zentralen Ergebnisse

4 Implikationen für die Praxis

5 Zusammenfassung und Ausblick

6 Literaturverzeichnis

7 Abbildungsverzeichnis

Excerpt out of 23 pages

Details

Title
Analyse der Studie "The Online Shadow of Offline Signals: Which Sellers Get Contacted in Online B2B Marketplaces?" von Gianvito Lanzolla & Hans T. W. Frankort
College
Karlsruhe Institute of Technology (KIT)
Grade
2,0
Author
Year
2018
Pages
23
Catalog Number
V899800
ISBN (eBook)
9783346192554
ISBN (Book)
9783346192561
Language
German
Keywords
analyse, studie, signals, shadow, sellers, marketplaces, lanzolla, hans, gianvito, frankort, which
Quote paper
Jonas Pirkl (Author), 2018, Analyse der Studie "The Online Shadow of Offline Signals: Which Sellers Get Contacted in Online B2B Marketplaces?" von Gianvito Lanzolla & Hans T. W. Frankort, Munich, GRIN Verlag, https://www.grin.com/document/899800

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Title: Analyse der Studie "The Online Shadow of Offline Signals: Which Sellers Get Contacted in Online B2B Marketplaces?" von Gianvito Lanzolla & Hans T. W. Frankort


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