The Fashion Industry and Its Use of Public Relations Tools

Term Paper (Advanced seminar) , 2014 , 9 Pages , Grade: 1,7

Communications - Public Relations, Advertising, Marketing, Social Media

The main focus of this paper is the fashion industry, and its use of public relations tools, such as fashion blogs and applications like Instagram. Fashion blogs are frequently linked to Instagram pages to reach and attract more customers as well as increase customers' satisfaction.

The modern business world in the 21st century could not be as prevailing and profound as it is without the use of new technologies; it is a major advantage for every business including the Fashion market. Information technologies enable business owners and their employees to stay in touch with customers, business partners and intermediate bearing while out of the office. Cell phones allow individuals easy access to e-mails, open software applications (apps) and social network platforms. Companies are able to save costs when it comes to promotion, improve services, and attract new customers easily.

By analyzing the needs of customers, understanding shortfalls in business which need to be corrected, and by listening to millions of bloggers worldwide; it becomes easier to create exactly what customer XY wants today. More than 100 million bloggers are communicating, sharing their experiences of products, services, and other topics. These bloggers have the power to influence ordinary people's decisions. The use of blogs creates a new branch of public relations, a new strategy to attract customers, and to influence buying decisions. This feedback from bloggers worldwide is the best, honest, fastest, and easiest public relation tool an industry may get.

Table of Contents

• Introduction
• The Greatest Change in Media
• The Influence of the Internet
• Blogging - A profitable influential media tool
• Different Fashion Blogs
• Social media platforms
• The invention of Instagram
• Instagram: Subject of addiction?

Objectives and Key Themes

This paper examines the fashion industry's use of public relations tools, specifically focusing on fashion blogs and Instagram as a way to reach and engage customers. The paper highlights how these tools have become essential for fashion brands in the digital age.

• The impact of the internet and new technologies on the fashion industry.
• The rise of fashion blogs and their influence on buying decisions.
• The role of social media platforms, particularly Instagram, in fashion communication.
• The different types of fashion blogs and their unique approaches.
• The growing importance of Instagram for brands and bloggers.

Chapter Summaries

• Introduction: The paper sets the stage by highlighting the importance of public relations tools, such as fashion blogs and Instagram, in the fashion industry. It discusses the need for businesses to adapt to the digital age and connect with customers online.
• The Greatest Change in Media: This chapter explores how new technologies have transformed the modern business world, emphasizing the role of the internet and social media in enabling companies to reach a wider audience and improve their communication with customers.
• The Influence of the Internet: This chapter focuses on the empowering effect of the internet on consumers, highlighting how it provides access to information, allows for product comparison, and creates greater expectations for brands. The internet's role in driving fashion trends and fostering a desire for particular goods is discussed.
• Blogging - A profitable influential media tool: This chapter delves into the rise of fashion blogs and their impact on the fashion industry. It traces the evolution of blogs from personal fanzines to a major tool for fashion communication and marketing.
• Different Fashion Blogs: This chapter explores the diverse range of fashion blogs, including personal style blogs, street style blogs, and those that encompass a wider range of topics. It discusses how different types of blogs attract different audiences and contribute to the overall landscape of fashion communication.
• Social media platforms: This chapter examines the landscape of social media platforms, highlighting the popularity of Facebook, Twitter, Pinterest, and others. It introduces Instagram as a rising force in the social media world, noting its rapid growth and popularity among teens.
• The invention of Instagram: This chapter explores the origins of Instagram, tracing its development by Kevin Systrom and Mike Krieger. It highlights the platform's unique features and its focus on sharing photos directly from mobile devices.

Keywords

The paper focuses on key terms and concepts relevant to the fashion industry and its use of digital tools. These include: fashion blogs, Instagram, social media, public relations, customer engagement, digital marketing, fashion trends, street style, and influencer marketing.

• College: University of Siegen
• Grade: 1,7
• Author: Anonym (Author)
• Publication Year: 2014
• Pages: 9
• Catalog Number: V911252
• ISBN (eBook): 9783346226624
• Language: English
• Tags: fashion, industry, public, relations, tools