Excerpt
Table of Contents
Table of Contents
List of Figures
List of Tables
List of Abbreviations
1 Chapter 1: Introduction
1.1 Introduction
1.2 Structure of Thesis
2 Chapter 2: Literature Review on Private Label Brand Image
2.1 Private Label Brand Image
2.2 Consumer Attitudes towards Private Label Brands
2.3 Moderators of Private Label Brand Image
3 Chapter 3: Literature Review on Store Image
3.1 Store Image
3.2 Dimensions of Store Image
3.3 Moderators of Store Image
4 Chapter 4: The Interrelationship between Private Label Brand Image and Store Image
4.1 The Impact of Private Label Brand Image on Store Image
4.2 The Impact of Store Image on Private Label Brand Image
4.3 Reflective Abstract of the Interrelation between Private Label Brand Image and Store Image
5 Chapter 5: Conclusion and Implications for Future Research
5.1 Conclusion
5.2 Implications for Future Research
6 References
- Quote paper
- Jana Defontis (Author), 2017, The Interrelation between Private Label Brand Image and Store Image. A Systematic Literature Overview, Munich, GRIN Verlag, https://www.grin.com/document/915008
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