1 Introduction
1.1 Electronic Commerce, a Topic of current Interest
Electronic commerce (e-commerce) is becoming more and more important in our world. In the beginning, only start-up companies tried doing online business, but today even the old economy has realized that e-commerce can be profitable and can make a company operate more efficiently. Despite the fall of many unprofitable Internet companies in the last months, many businesses still see ecommerce as an opportunity. Therefore, lots of companies have already taken or want to take part in e-commerce. If it is not because of making profits out of the online business immediately, it is due to the fear of missing the train and being left behind, when all other companies have successfully started selling their products or services over the Internet. Moreover, technology is changing very fast and not starting early can lead to a lack of experience, that is desperately needed later on, provided that the technology proofs to be a success. Of course, this strategy bears also a high risk. If the technology turns out to be a failure, it would have been better not to have rushed into it. However, the reasons for or against going into e-commerce should not be discussed in this report. Fact is, that many companies have started e-commerce and still today many others try to start online business successfully. As a result, e-commerce has quite a big impact on companies and their customers.
Inhaltsverzeichnis (Table of Contents)
- 1 Introduction
- 1.1 Electronic Commerce, a Topic of current Interest
- 1.2 Procedure and Analysis Objectives
- 2 E-commerce
- 2.1 What is E-commerce?
- 2.2 The History of E-commerce
- 3 The Impact of E-commerce on Booksellers
- 3.1 Positive Impacts of E-commerce on Booksellers in General
- 3.2 The Impact of E-commerce on Entrepreneurs
- 3.2.1 E-commerce, a Good Opportunity for Bookseller Start-Ups?
- 3.2.2 Why can Internet Bookselling be Successful?
- 3.2.3 Negative Impacts of E-commerce on Entrepreneurs
- 3.3 The Impact of E-commerce on Existing Booksellers
- 3.3.1 The Impact of E-commerce on Large Bookselling Chains
- 3.3.2 The Impact of E-commerce on Small Independent Booksellers
- 4 The Impact of E-commerce on Customers
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to analyze the impact of e-commerce on the bookselling industry, focusing specifically on the US market. The study examines how e-commerce affects different stakeholders, including entrepreneurs, established booksellers (both large chains and small independent stores), and customers. The analysis considers both the positive and negative consequences of this technological shift. * The evolution and definition of e-commerce. * The impact of e-commerce on entrepreneurs entering the bookselling market. * The challenges and opportunities faced by existing booksellers (large and small) in the digital age. * The overall effects of e-commerce on the customer experience in book purchasing. * The US bookselling industry as a case study for the broader impact of e-commerce.Zusammenfassung der Kapitel (Chapter Summaries)
1 Introduction: This introductory chapter establishes the growing importance of e-commerce across various industries. It highlights the bookselling industry as a key case study due to the significant online presence of books and the success of companies like Amazon.com. The chapter outlines the report's objectives, focusing on the impact of e-commerce on customers, entrepreneurs, and existing booksellers of varying sizes, with a particular emphasis on the US market because of its prominent role in online bookselling. 2 E-commerce: This chapter defines e-commerce broadly, extending beyond online shopping to encompass any business activity supported by information technology. It clarifies that the core distinction lies in the electronic transmission of information, emphasizing the efficiency and speed improvements that e-commerce enables. The chapter focuses primarily on internet e-commerce and identifies the four main forms, with a concentration on Business-to-Consumer (B2C) e-commerce within this report. 3 The Impact of E-commerce on Booksellers: This chapter delves into the multifaceted effects of e-commerce on the bookselling industry. It analyzes the positive impacts of online sales on booksellers in general, exploring opportunities for increased reach and efficiency. It then examines the impact on both new and existing booksellers, differentiating between the experiences of entrepreneurs launching online bookstores and the challenges faced by established companies, such as large chains and small independent stores, in adapting to the digital landscape. This section considers both the advantages and drawbacks specific to each type of bookseller. 4 The Impact of E-commerce on Customers: This chapter explores how e-commerce has altered the customer experience in purchasing books. While not detailed in the provided text, it would likely cover aspects such as convenience, price comparisons, access to a wider selection, and changes in customer expectations and behaviors related to book buying.Schlüsselwörter (Keywords)
E-commerce, bookselling industry, online bookstores, Amazon.com, entrepreneurs, large bookselling chains, small independent booksellers, customers, US market, B2C, digital transformation, online shopping.
Frequently Asked Questions: Impact of E-commerce on the Bookselling Industry
What is the main topic of this report?
This report analyzes the impact of e-commerce on the bookselling industry, specifically focusing on the US market. It examines how e-commerce affects various stakeholders, including entrepreneurs, established booksellers (large chains and small independent stores), and customers, considering both positive and negative consequences.
What are the key themes explored in the report?
The report explores the evolution and definition of e-commerce; the impact of e-commerce on entrepreneurs entering the bookselling market; the challenges and opportunities faced by existing booksellers (large and small) in the digital age; the overall effects of e-commerce on the customer experience in book purchasing; and the US bookselling industry as a case study for the broader impact of e-commerce.
What are the objectives of this report?
The report aims to provide a comprehensive analysis of e-commerce's impact on the bookselling industry, focusing on its effects on different stakeholders and considering both positive and negative consequences within the context of the US market.
How does the report define e-commerce?
The report defines e-commerce broadly, encompassing any business activity supported by information technology, with a primary focus on Business-to-Consumer (B2C) e-commerce via the internet.
What is the significance of the US market in this study?
The US market is chosen as a case study due to its prominent role in online bookselling, providing a significant example of the broader impact of e-commerce on the bookselling industry.
What are the key findings regarding the impact of e-commerce on entrepreneurs?
The report examines whether e-commerce presents a good opportunity for bookselling start-ups, exploring the reasons for potential success and also identifying negative impacts that new entrepreneurs might face.
How does the report analyze the impact of e-commerce on existing booksellers?
The report differentiates between the experiences of large bookselling chains and small independent booksellers, analyzing the challenges and opportunities each faces in adapting to the digital landscape, highlighting both advantages and disadvantages.
How does the report address the impact of e-commerce on customers?
While not detailed extensively in the provided text, the report intends to cover aspects such as the convenience, price comparisons, access to a wider selection, and changes in customer expectations and behaviors related to book buying brought about by e-commerce.
What are the key words associated with this report?
Key words include: E-commerce, bookselling industry, online bookstores, Amazon.com, entrepreneurs, large bookselling chains, small independent booksellers, customers, US market, B2C, digital transformation, online shopping.
What is included in the report’s structure?
The report includes an introduction, a chapter defining e-commerce, a chapter detailing the impact on booksellers (broken down by entrepreneur and existing business types), a chapter on the impact on customers, and a conclusion summarizing the key findings. It also contains a table of contents, objectives and key themes, chapter summaries, and keywords.
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- Andreas Thiel (Autor), 2001, The Impact of E-commerce on the Bookselling Industry, Múnich, GRIN Verlag, https://www.grin.com/document/9183
