Nowadays it is essential for a tour operator to have a very good management and especially a well thought-out service and operation management. More and more competitors come on the market and smaller companies will be eliminated by the bigger ones. So it is much important to create innovative products to satisfy the customer in every sense. However, at the mass of variety holiday and travel products, problems during the tour operation are predetermined.
On the following pages, one big United Kingdom tour operator is presented. Furthermore, one of their touring products will be checked according to problems which could emerge during operating the tour.
Inhaltsverzeichnis (Table of Contents)
- Terms of References
- A company overview
- SAGA Leisure Ltd.
- Business history of SAGA
- SAGA's business segments
- Factors of SAGA's success
- SAGA's mission statement
- Holiday and cruises segment
- Potential fail points on the “Timeless Tunisia Tour”
- The understanding of problem solving
- Reconciling the Operation Mix
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This assignment aims to analyze the operations of a specific tour product offered by SAGA Leisure Ltd., a UK-based tour operator catering to people over 50 years old. The analysis focuses on identifying potential fail points in the "Timeless Tunisia Tour" and exploring ways to improve the overall operational effectiveness and customer satisfaction.
- Operational management in the tourism industry
- Challenges of serving a specific target demographic
- Identification of potential fail points in tour operations
- Service blueprint and operational blueprint development
- Customer satisfaction and quality assurance in tourism
Zusammenfassung der Kapitel (Chapter Summaries)
- Terms of References: Introduces the importance of effective management and service operation in the tourism sector, particularly in the context of growing competition and the need for innovative products to satisfy customer needs. The assignment will focus on a major UK tour operator, SAGA Leisure Ltd., and examine a specific tour product, the "Timeless Tunisia Tour."
- A company overview: Provides a comprehensive overview of SAGA Leisure Ltd., outlining its target demographic, history, business segments, success factors, mission statement, and the specific holiday and cruises segment. The "Timeless Tunisia Tour" is introduced as a key product within this segment.
- Potential fail points on the “Timeless Tunisia Tour”: Identifies specific potential fail points in the "Timeless Tunisia Tour" such as medical intricacies, especially in the Sahara desert, and the accommodation, food, and beverage offerings, considering the special needs and expectations of older travelers.
Schlüsselwörter (Keywords)
The keywords and focus topics include tourism operations, service management, tour operator analysis, fail point identification, target demographic, customer satisfaction, older travelers, accommodation, food, and beverage, and operational blueprint.
- Citation du texte
- Thomas Punzel (Auteur), 2007, Designing travel and tourism operations, Munich, GRIN Verlag, https://www.grin.com/document/92458
