Crises management in Penn state and Tylenol Scenarios

Texte Universitaire , 2019 , 7 Pages , Note: A

Gestion d'entreprise - Ethique commerciale, Ethique économique

This research paper deals with the downfall of several businesses due to no crisis management in Penn state and Tylenol Scenarios. It includes both of these scandals outcomes and what lessons shall be learnt from them.
Crises management now days is considered as a main factor for arising businesses, it is defined as the strategy used in case of an organization facing a downfall. In the twentieth century, many businesses went down due to no crises management activity. Likewise, a similar downfall occurred in the Penn state, Penn state officials were unable to handle the case of sexual allegations against former defensive coordinator Jerry Sandusky, because of their poor crises management. While on the other hand, the famous drug manufacturing company Johnson and Johnson, faced certain death penalty charges due to consumer using cyanide-laced capsules of increased-power Tylenol, but it regained its status back in two months.

Inhaltsverzeichnis (Table of Contents)

• Abstract
• Introduction
• How did both Penn State and Tylenol handled the situation?
• Lessons from the Penn State Crisis
• Lessons from the Tylenol about crises management.
• REFERENCES

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This research paper examines two prominent crisis situations, the Penn State scandal and the Tylenol poisoning incident, to analyze their respective crisis management responses and identify key lessons for organizations. The goal is to highlight the importance of proactive crisis management strategies and the potential consequences of inaction.

• Importance of Ethical Operations and Monitoring
• Need for Proactive Crisis Management Strategies
• The Impact of Public Perception and Media Coverage
• Long-Term Integration with Stakeholders
• The Importance of Timely and Decisive Action

Zusammenfassung der Kapitel (Chapter Summaries)

• The abstract introduces the topic of crisis management and highlights the Penn State and Tylenol scandals as case studies. It emphasizes the importance of effective crisis management for organizational survival.
• The introduction provides background information on the Penn State scandal, detailing allegations of sexual abuse against Jerry Sandusky and the university's response. It also outlines the Tylenol poisoning incident, describing the circumstances, the company's response, and the impact on its reputation.
• This chapter compares the crisis management responses of Penn State and Tylenol. Penn State's handling of the scandal is characterized by its failure to report the allegations promptly and its attempt to downplay the severity of the situation. Tylenol, on the other hand, took decisive action to protect public safety, recalling its product and investing in new packaging.
• The chapter focuses on the lessons learned from the Penn State scandal. It stresses the importance of ethical operations, monitoring, and proactive crisis planning. It emphasizes the need for comprehensive policies and procedures to address potential crises.
• This chapter highlights the lessons learned from the Tylenol poisoning incident, particularly the importance of immediate action, transparency, and long-term stakeholder engagement. The chapter underscores how Johnson & Johnson's response helped to maintain its reputation and restore consumer confidence.

Schlüsselwörter (Keywords)

This research paper explores key concepts related to crisis management, including organizational scandals, ethical misconduct, public perception, media response, stakeholder engagement, product recalls, and reputational damage. It examines the importance of strategic crisis planning and the impact of effective crisis management on organizational survival.

• Note: A
• Auteur: Aijaz Ahmed (Auteur)
• Année de publication: 2019
• Pages: 7
• N° de catalogue: V944585
• ISBN (ebook): 9783346290694
• Langue: anglais
• mots-clé: crises, penn, tylenol, scenarios