Résumé ou Introduction
This research paper deals with the downfall of several businesses due to no crisis management in Penn state and Tylenol Scenarios. It includes both of these scandals outcomes and what lessons shall be learnt from them.
Crises management now days is considered as a main factor for arising businesses, it is defined as the strategy used in case of an organization facing a downfall. In the twentieth century, many businesses went down due to no crises management activity. Likewise, a similar downfall occurred in the Penn state, Penn state officials were unable to handle the case of sexual allegations against former defensive coordinator Jerry Sandusky, because of their poor crises management. While on the other hand, the famous drug manufacturing company Johnson and Johnson, faced certain death penalty charges due to consumer using cyanide-laced capsules of increased-power Tylenol, but it regained its status back in two months.
- Citation du texte
- Aijaz Ahmed (Auteur), 2019, Crises management in Penn state and Tylenol Scenarios, Munich, GRIN Verlag, https://www.grin.com/document/944585
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