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TABLE OF CONTENTS
Table of contents
List of annexes
List of figures
List of tables
List of abbreviations
1. Introduction
2. Management Tools
2.1 Ansoff-Matrix
2.2. Porter’s five forces and three generic strategies
2.3. BCG-Matrix
3. Application of management tools to the fantasy company Xeltronics
3.1. Description of the business game (TOPSIM)
3.2. Description of the company Xeltronics
3.3. Integration of the Ansoff-Matrix into the business game
3.4. Integration of the Porter‘s five forces and three generic strategies into the business game
3.5. Integration of the BCG-Matrix into the business game
4. Summary
Annex
Bibliography
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- Benjamin Wagner (Author), 2020, Suitability and application of selected tools of Strategic Management to Simulation Games (Global Management), Munich, GRIN Verlag, https://www.grin.com/document/962847
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