This thesis deals with the necessary of using management tools within a business game. In the first descriptive part, it critically examines the common management tools mentioned in the literature. It is limited to the treatment of three tools: The Ansoff Matrix according to Harry Igor Ansoff, Porters Five Forces (industry structure analysis) and the Business Model Canvas according to Alexander Osterwalder and Yves Pigneur. In the following analysis, the work applies these tools practically to the fantasy company, „Xeltronics 1“.
What does strategic management deal with? In the Anglo-American literature, management is used in two variants of meaning. On the one hand, management in the functional sense aims to describe the processes and functions, such as planning, organization, leadership and control, that are necessary in organizations based on the division of labor. Management in the institutional sense describes the people, who perform management tasks, their activities and their roles. There are the two main components of the strategy term are the time element and the reference object. According to their ethymological origin, the terms strategy and strategic are strongly associated with the term "longer-term".
It is difficult to determine precisely when strategic management was established as an independent field of research. The year 1977 is mentioned as the "year of birth", for example, when a conference was held at the University of Pittsburgh in the USA, whose contributions were presented in 1979 by Schendel and Hofer under the title "Strategie Management. A New View of Business Policy and Planning". Behind the term "strategic management" is a management philosophy that expresses rethinking. Basically, the group is experiencing a similar phenomenon here as in the 1960s, when the term marketing also signalled the need to rethink after the original sellers' markets had turned into buyers' markets. Although there are many different ideas associated with the concept of strategic management, a common goal can be identified: Strategic management is able to control and guide the long-term evolution of the company. The role of the manager is important, but according to a study, almost 85% of the German population think that their salaries are high to high.
Inhaltsverzeichnis (Table of Contents)
- 1. Introduction
- 2. Management Tools
- 2.1 Ansoff-Matrix
- 2.2 Porter's five forces and three generic strategies
- 2.3 BCG-Matrix
- 3. Application of management tools to the fantasy company Xeltronics
- 3.1 Description of the business game (TOPSIM)
- 3.2 Description of the company Xeltronics 1
- 3.3 Integration of the Ansoff-Matrix into the business game
- 3.4 Integration of the Porter's five forces and three generic strategies into the business game
- 3.5 Integration of the BCG-Matrix into the business game
- 4. Summary
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This seminar paper aims to explore the suitability and application of selected strategic management tools in a simulation game, specifically in the context of the company Xeltronics 1 within the Global Management business game TOPSIM. The paper critically analyzes the chosen management tools and assesses their effectiveness in the simulation environment.
- Strategic management tools and their application in simulation games
- The Ansoff-Matrix, Porter's Five Forces, and the BCG-Matrix
- Integration of these tools into the TOPSIM business game
- Analysis of the company Xeltronics 1 within the simulation context
- Evaluation of the effectiveness of the selected management tools in the business game
Zusammenfassung der Kapitel (Chapter Summaries)
- Chapter 1: Introduction: This chapter provides a brief overview of strategic management and its key concepts, including the historical development of the field and its importance in guiding the long-term evolution of companies. It also introduces the specific focus of the paper, which is to examine the application of management tools within a business game.
- Chapter 2: Management Tools: This chapter introduces and critically examines three common management tools: the Ansoff Matrix, Porter's Five Forces, and the BCG Matrix. The chapter discusses the strengths and weaknesses of each tool and their potential applications in strategic management.
- Chapter 3: Application of management tools to the fantasy company Xeltronics: This chapter delves into the application of the selected management tools within the specific context of the business game TOPSIM. It first describes the game's mechanics and the fictional company Xeltronics 1, then outlines how each tool can be integrated and utilized within the game environment.
Schlüsselwörter (Keywords)
Strategic management, business games, simulation, Ansoff Matrix, Porter's Five Forces, BCG Matrix, TOPSIM, Xeltronics 1, company analysis, decision-making, competitive advantage, business strategy, marketing, finance, operations.
- Citation du texte
- Benjamin Wagner (Auteur), 2020, Suitability and application of selected tools of Strategic Management to Simulation Games (Global Management), Munich, GRIN Verlag, https://www.grin.com/document/962847
