Concepts and Models of Strategic Planning

Table of contents

List of figures

Introduction and motivation

1 Methodical approach

2 Fundamentals of strategic planning
2.1 Concept of planning
2.2 Concept of strategy
2.3 Strategic planning and its tasks
2.3.1 Strategic planning
2.3.2 Contents and tasks of strategic planning
2.4 Conceptual considerations: Link between strategic planning and business success
2.4.1 Develop an understanding of strategic planning
2.4.2 Strategic planning and its implementation as an ongoing process

3 Methods and instruments to support strategic planning
3.1 Instruments for the internal strategy statements
3.1.1 The SWOT analysis
3.1.2 GAP analysis
3.1.3 The concept of the experience curve
3.1.4 The concept of the product life cycle
3.2 Instruments for the external strategy statements
3.2.1 The PESTEL analysis
3.2.2 The industry structure analysis
3.2.3 The Product / Market Matrix
3.2.4 The Market Growth/Market Share Portfolio (BCG Matrix)
3.3 Instrument for strategic performance measurement

4 Limits, potentials of strategic planning in today's world
4.1 Problem
4.2 Weaknesses, limits of strategic planning in a volatile environment
4.3 Potentials and challenges of strategic planning
4.4 Project-oriented strategy development

5 Conclusion and outlook

Bibliography