As the current health crisis due to the dramatic spread of COVID-19 poses a challenge to societies, governments and businesses across the globe, also the American brand Budweiser is strongly affected by its consequences. Therefore, the objective of this written report is to examine to what extent the corona crisis affects the brand Budweiser and its marketing management. To begin with, after providing some general information about the brand, I will investigate how strongly Budweiser is currently affected and will be affected in the next one or two years by the effects of the corona crisis. Secondly, it will be analysed how the brand is currently communicating with its end consumers as well as how this communication is changing compared to the time before the sanitary crisis. Eventually, I will evaluate the quality of communication and finally, I will declare what I would change as a marketing manager.
Table of Contents
- Relevance of the topic
- Current and prospective consequences due to the corona crisis
- Communication with end consumers and how it has changed
- Conclusion
Objectives and Key Themes
The main objective of this report is to examine the impact of the COVID-19 pandemic on the brand Budweiser and its marketing management. The report analyzes the brand's current and projected impact due to the crisis, examines its communication strategies, and evaluates the effectiveness of its communication efforts.
- The impact of the COVID-19 pandemic on the brand Budweiser and its marketing management
- The brand's communication strategies during the COVID-19 pandemic
- The effectiveness of the brand's communication efforts
- The brand's response to the pandemic
- The brand's future prospects in the context of the pandemic
Chapter Summaries
The first chapter discusses the relevance of the topic and provides background information on the brand Budweiser. It also examines the brand's strengths and how they are likely to be affected by the pandemic. The second chapter focuses on the current and potential consequences of the pandemic for Budweiser, examining the impact of the crisis on the brand's sales, marketing, and operations. The third chapter analyzes the communication strategies employed by Budweiser to engage with its consumers during the pandemic. The conclusion provides an overall assessment of the brand's response to the COVID-19 crisis.
Keywords
This report focuses on the impact of the COVID-19 pandemic on the Budweiser brand, its marketing management, and its communication strategies. Key terms and concepts include brand strength, consumer communication, marketing strategies, pandemic impact, and social distancing.
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- Laura Hins (Autor), 2020, Consequences for Budweiser and its Marketing Management due to the Corona Crisis, Múnich, GRIN Verlag, https://www.grin.com/document/987768
