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Web design in high and low context cultures

Name: Web design in high and low context cultures
Price: 17.95 EUR
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Author: Martina Cimminiello
ISBN: 9783346352132

An analysis of Starbucks’ websites in the German and Korean markets

Hausarbeit, 2020

18 Seiten, Note: 1,0

Martina Cimminiello (Autor:in)

Leseprobe

1 Introduction

2 Intercultural communication approach by Edward Hall
2.1 High context cultures
2.2 Low context cultures

3 Cross-cultural communication in digital marketing
3.1 Particularities in intercultural marketing
3.2 Cultural adaptions in web design

4 Analysis of Starbucks’ websites of high and low context countries .
4.1 Low context example: Germany
4.2 High context example: South Korea
4.3 Comparisonandresults

5 Conclusion

6 Reference list

Ende der Leseprobe aus 18 Seiten

Details

Titel: Web design in high and low context cultures
Untertitel: An analysis of Starbucks’ websites in the German and Korean markets
Hochschule: Hochschule Fresenius Idstein
Veranstaltung: Intercultural Competences
Note: 1,0
Autor: Martina Cimminiello (Autor:in)
Jahr: 2020
Seiten: 18
Katalognummer: V989794
ISBN (eBook): 9783346352125
ISBN (Buch): 9783346352132
Sprache: Englisch
Schlagworte: Culture, webdesign, starbucks, marketing, intercultural communication, intercultural marketing, Hall, edward hall, communication

Arbeit zitieren: Martina Cimminiello (Autor:in), 2020, Web design in high and low context cultures, München, GRIN Verlag, https://www.grin.com/document/989794

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