Extrait
Table of contents
1 Introduction
2 Intercultural communication approach by Edward Hall
2.1 High context cultures
2.2 Low context cultures
3 Cross-cultural communication in digital marketing
3.1 Particularities in intercultural marketing
3.2 Cultural adaptions in web design
4 Analysis of Starbucks’ websites of high and low context countries .
4.1 Low context example: Germany
4.2 High context example: South Korea
4.3 Comparisonandresults
5 Conclusion
6 Reference list
Fin de l'extrait de 18 pages
- Citation du texte
- Martina Cimminiello (Auteur), 2020, Web design in high and low context cultures, Munich, GRIN Verlag, https://www.grin.com/document/989794
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