This paper is about how the media in Nigeria can initiate a sense of departure to tourism sites through its movies/television programs. A major trend in tourism, this decade is the move away from the appreciation of the traditional elements of the practice-sight scenery, good weather and acquisition of luxury items –towards urban heritage –based, short –break, tourism emphasizing culture as products. The notion of departure or exit is in part initiated and constructed by a multiplicity of media, most importantly the film and television industries and packaged as advertisement.
The entrepreneurs or developers of the media even in developing countries, perceive the countryside, specifically, not as a natural living environment of limited socio-economic value, but as a commodity that can be packaged and sold for a price to viewers. That is, the rural localities, locally and internationally have become popular contexts for a myriad of television serials or the setting of films and videos. The images the media foster are beamed into the homes of many people and succeed in constraining the audience to enjoy an experience of the great outdoors in the comfort and safety of the idyllic places.
In other words, the viewers may be moved to go in search of the locations used anticipating the findings of what they saw on their screens and may be encountering the very role players in the presentations. Films and movies may and actually in certain circumstances serve to generate interests in locations used, especially when the setting involves attractive countryside and captivating cultural practices of the people. The films, therefore, have become of great interest to the public because they package specific cultures of the idyllic lifestyles and promote market values that can generate huge incomes.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Tourism and the Media
- The Act of Tourism and Culture of Film Production in Nigeria
- Site of production
- Distribution
- Marketing
- Relations of production
- The relationship between film location and tourism
- Methodology
- Conclusion
- Acknowledgement
- REFERENCES
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper explores the impact of the media, particularly the film and television industry, on tourism development in Nigeria. It focuses on the concept of "departure" in tourism, where media-generated images of idyllic locations and cultural practices create a sense of escape and inspire viewers to visit these places. The study examines how the media can promote tourism, highlighting the potential of the Nigerian film industry, Nollywood, to contribute to economic growth.
- The role of media in creating a sense of departure for tourism
- The relationship between tourism and cultural representations in film and television
- The potential of Nollywood to promote tourism and economic development in Nigeria
- The impact of media on the perception of rural areas as tourist destinations
- The influence of media-generated images on visitor behaviour and tourism trends
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction establishes the focus of the paper, which is on the potential of media to stimulate tourism through the concept of departure. It highlights the shift from traditional tourism towards urban-based, cultural experiences and how media plays a crucial role in creating this demand.
The chapter "Tourism and the Media" delves into the interconnectivity between tourism and media, emphasizing the underrepresentation of socio-cultural and natural dimensions in tourism studies in Nigeria. It contrasts this with the global recognition of media's impact on tourism promotion, exemplified by successful campaigns in countries like Australia and the UK.
Schlüsselwörter (Keywords)
This paper focuses on tourism, media, film and television industry, Nollywood, sense of departure, image making, cultural tourism, rural development, economic growth, and the impact of media on tourism promotion in Nigeria.
- Citation du texte
- Chinwe Chimezie Uwaoma (Auteur), 2008, Film Production and Tourism Development in Nigeria. An Analysis of the Impact of Media on Tourism, Munich, GRIN Verlag, https://www.grin.com/document/990208
