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Institution / College

Institution / College: Tongji University

Tongji University

Tongji University, a public institution in Shanghai, China, emphasizes engineering, architecture, and management. Academic programs include Bachelor's and Master's degrees in Civil Engineering, Architecture, Urban Planning, Automotive Engineering, and Business Administration. International collaborations include exchange programs with universities globally, joint research initiatives, and English-taught courses. The university library provides extensive academic resources, digital databases, and specialized collections supporting faculty and student research. GRIN publishes academic texts related to Tongji University's degree programs.

Tongji University

1239 Siping Road
- Shanghai
China (People's Republic)
http://www.tongji.edu.cn/english/inc/index.asp
28  Publications
Page  1  of  3
  • An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
    Title: An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
    Autor:in: Fanny-Gabriela Kozicki (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2012 95 Pages
    Catalog Number: 190185
    Price: US$ 38.99
  • Aspects of Digital Advertising
    Litterature Review
    Title: Aspects of Digital Advertising
    Autor:in: Diane Botta (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Abstract , 2014 8 Pages , Grade: 15
    Catalog Number: 279990
    Price: US$ 2.99
  • Basic Antecedents of Life Expectancy at Birth. Linear Regression Modelling
    Title: Basic Antecedents of Life Expectancy at Birth. Linear Regression Modelling
    Autor:in: Patrick Glasen (Author)
    Subject: Economy - Health Economics
    Category: Research Paper (postgraduate) , 2015 27 Pages
    Catalog Number: 311417
    Price: US$ 17.99
  • Confucianism and the Chinese Business Culture
    Title: Confucianism and the Chinese Business Culture
    Autor:in: Wanja Giessen (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Essay , 2013 17 Pages , Grade: 1,4
    Catalog Number: 274349
    Price: US$ 17.99
  • Corporate governance and financial performance of Chinese Reverse Mergers
    Title: Corporate governance and financial performance of Chinese Reverse Mergers
    Autor:in: Thomas Kwan (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Master's Thesis , 2014 87 Pages , Grade: 15/20
    Catalog Number: 280181
    Price: US$ 0.99
  • Effects of the co-branding strategy in the luxury industry on Chinese consumers
    Title: Effects of the co-branding strategy in the luxury industry on Chinese consumers
    Autor:in: Lucy Cheramy (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2014 47 Pages , Grade: A
    Catalog Number: 274775
    Price: US$ 0.99
  • Einsatz und Auswirkungen von KI-Applikationen in der Altenpflege in der Volksrepublik China
    Title: Einsatz und Auswirkungen von KI-Applikationen in der Altenpflege in der Volksrepublik China
    Autor:in: Anonym (Author)
    Subject: Business economics - Information Management
    Category: Seminar Paper , 2019 16 Pages , Grade: 1,0
    Catalog Number: 1182192
    Price: US$ 14.99
  • Entrepreneurial cognitive factors and new product innovation in 37 countries. The moderating effects of Hofstede’s cultural dimensions
    Title: Entrepreneurial cognitive factors and new product innovation in 37 countries. The moderating effects of Hofstede’s cultural dimensions
    Autor:in: Charlène Mao (Author)
    Subject: Business economics - Company formation, Business Plans
    Category: Master's Thesis , 2015 19 Pages , Grade: A
    Catalog Number: 306836
    Price: US$ 0.99
  • Expatriation. A critical review of the literature on expatriates
    Title: Expatriation. A critical review of the literature on expatriates
    Autor:in: Audrey Noumazalayi Ilounga (Author)
    Subject: Politics - Topic: Globalization, Political Economics
    Category: Essay , 2016 26 Pages
    Catalog Number: 335011
    Price: US$ 16.99
  • Fuel cells for automotive application
    Title: Fuel cells for automotive application
    Autor:in: Gerald Oettle (Author)
    Subject: Engineering - Industrial Engineering and Management
    Category: Essay , 2010 11 Pages
    Catalog Number: 144305
    Price: US$ 0.99
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