Grin logo
en de es fr
Shop
GRIN Website
Publish your texts - enjoy our full service for authors

Institution / College

Institution / College: Tongji University

Tongji University

Tongji University, a public institution in Shanghai, China, emphasizes engineering, architecture, and management. Academic programs include Bachelor's and Master's degrees in Civil Engineering, Architecture, Urban Planning, Automotive Engineering, and Business Administration. International collaborations include exchange programs with universities globally, joint research initiatives, and English-taught courses. The university library provides extensive academic resources, digital databases, and specialized collections supporting faculty and student research. GRIN publishes academic texts related to Tongji University's degree programs.

Tongji University

1239 Siping Road
- Shanghai
China (People's Republic)
http://www.tongji.edu.cn/english/inc/index.asp
28  Publications
  • An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
    Title: An Empirical Investigation into Chinese Generation Y Car Purchasing Behavior: A Focus on marketing Communication & German Luxury Car Brands
    Autor:in: Fanny-Gabriela Kozicki (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2012 95 Pages
    Catalog Number: 190185
    Price: US$ 38.99
  • Aspects of Digital Advertising
    Litterature Review
    Title: Aspects of Digital Advertising
    Autor:in: Diane Botta (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Abstract , 2014 8 Pages , Grade: 15
    Catalog Number: 279990
    Price: US$ 2.99
  • Basic Antecedents of Life Expectancy at Birth. Linear Regression Modelling
    Title: Basic Antecedents of Life Expectancy at Birth. Linear Regression Modelling
    Autor:in: Patrick Glasen (Author)
    Subject: Economy - Health Economics
    Category: Research Paper (postgraduate) , 2015 27 Pages
    Catalog Number: 311417
    Price: US$ 17.99
  • Confucianism and the Chinese Business Culture
    Title: Confucianism and the Chinese Business Culture
    Autor:in: Wanja Giessen (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Essay , 2013 17 Pages , Grade: 1,4
    Catalog Number: 274349
    Price: US$ 17.99
  • Corporate governance and financial performance of Chinese Reverse Mergers
    Title: Corporate governance and financial performance of Chinese Reverse Mergers
    Autor:in: Thomas Kwan (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Master's Thesis , 2014 87 Pages , Grade: 15/20
    Catalog Number: 280181
    Price: US$ 0.99
  • Effects of the co-branding strategy in the luxury industry on Chinese consumers
    Title: Effects of the co-branding strategy in the luxury industry on Chinese consumers
    Autor:in: Lucy Cheramy (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2014 47 Pages , Grade: A
    Catalog Number: 274775
    Price: US$ 0.99
  • Einsatz und Auswirkungen von KI-Applikationen in der Altenpflege in der Volksrepublik China
    Title: Einsatz und Auswirkungen von KI-Applikationen in der Altenpflege in der Volksrepublik China
    Autor:in: Anonym (Author)
    Subject: Business economics - Information Management
    Category: Seminar Paper , 2019 16 Pages , Grade: 1,0
    Catalog Number: 1182192
    Price: US$ 14.99
  • Entrepreneurial cognitive factors and new product innovation in 37 countries. The moderating effects of Hofstede’s cultural dimensions
    Title: Entrepreneurial cognitive factors and new product innovation in 37 countries. The moderating effects of Hofstede’s cultural dimensions
    Autor:in: Charlène Mao (Author)
    Subject: Business economics - Company formation, Business Plans
    Category: Master's Thesis , 2015 19 Pages , Grade: A
    Catalog Number: 306836
    Price: US$ 0.99
  • Expatriation. A critical review of the literature on expatriates
    Title: Expatriation. A critical review of the literature on expatriates
    Autor:in: Audrey Noumazalayi Ilounga (Author)
    Subject: Politics - Topic: Globalization, Political Economics
    Category: Essay , 2016 26 Pages
    Catalog Number: 335011
    Price: US$ 16.99
  • Fuel cells for automotive application
    Title: Fuel cells for automotive application
    Autor:in: Gerald Oettle (Author)
    Subject: Engineering - Industrial Engineering and Management
    Category: Essay , 2010 11 Pages
    Catalog Number: 144305
    Price: US$ 0.99
  • Healthy Food Delivery
    A preliminary research of Germany's food delivery market to enable a nutritional-conscious differentiation strategy at XX
    Title: Healthy Food Delivery
    Autor:in: Kristian Brinckmann (Author)
    Subject: Business economics - Operations Research
    Category: Bachelor Thesis , 2022 70 Pages , Grade: 1.0
    Catalog Number: 1195238
    Price: US$ 31.99
  • How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
    Title: How to make a Western brand successful in China: should it rely on its Western image or adapt to its products’ market?
    Autor:in: Isabelle Idrac (Author)
    Subject: Communications - Public Relations, Advertising, Marketing, Social Media
    Category: Master's Thesis , 2013 97 Pages
    Catalog Number: 231771
    Price: US$ 40.99
  • Chinas Soft-Power-Strategie in Afrika. Theoretisches Fundament und kritische Würdigung
    Title: Chinas Soft-Power-Strategie in Afrika. Theoretisches Fundament und kritische Würdigung
    Autor:in: Anonym (Author)
    Subject: Orientalism / Sinology - Chinese / China
    Category: Term Paper , 2019 16 Pages , Grade: 1,0
    Catalog Number: 1182183
    Price: US$ 14.99
  • Is the Digital World a real Eldorado for Luxury Brands?
    Title: Is the Digital World a real Eldorado for Luxury Brands?
    Autor:in: Clémentine Cailléret (Author)
    Subject: Business economics - Offline Marketing and Online Marketing
    Category: Master's Thesis , 2013 60 Pages
    Catalog Number: 262829
    Price: US$ 19.99
  • New Technologies in China. An ambivalent impact on managerial control procedures
    Title: New Technologies in China. An ambivalent impact on managerial control procedures
    Autor:in: Edwin Semmeley (Author)
    Subject: Business economics - Industrial Management
    Category: Master's Thesis , 2014 61 Pages , Grade: 90
    Catalog Number: 274774
    Price: US$ 31.99
  • Overview of the post-80's Chinese generation. The Influence of a Changing Environment
    Title: Overview of the post-80's Chinese generation. The Influence of a Changing Environment
    Autor:in: Oriana Rotta (Author)
    Subject: Economics - Other
    Category: Essay , 2014 10 Pages , Grade: 17
    Catalog Number: 281681
    Price: US$ 6.99
  • Probleme bei Durchführung von JIT in den chinesischen Firmen
    Title: Probleme bei Durchführung von JIT in den chinesischen Firmen
    Autor:in: Chenghao Wu (Author)
    Subject: Business economics - Supply, Production, Logistics
    Category: Seminar Paper , 2012 18 Pages , Grade: none
    Catalog Number: 204937
    Price: US$ 16.99
  • Procurement Outsourcing in small to intermediate companies
    An exploratory study of the barriers for small European companies to implement procurement outsourcing
    Title: Procurement Outsourcing in small to intermediate companies
    Autor:in: Philippe Bachmann (Author)
    Subject: Business economics - Supply, Production, Logistics
    Category: Master's Thesis , 2014 65 Pages , Grade: B
    Catalog Number: 275371
    Price: US$ 0.99
  • Psychometrics. Quick review
    Title: Psychometrics. Quick review
    Autor:in: Sophie Dugueyt (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Essay , 2011 4 Pages , Grade: 25
    Catalog Number: 266009
    Price: US$ 0.99
  • Reciprocity in Chinese Management
    Title: Reciprocity in Chinese Management
    Autor:in: Xavier Marchat (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Master's Thesis , 2013 94 Pages
    Catalog Number: 265696
    Price: US$ 0.99
  • Selling luxury online in China
    Title: Selling luxury online in China
    Autor:in: Charlotte Bantegnie (Author)
    Subject: Business economics - Trade and Distribution
    Category: Diploma Thesis , 2014 69 Pages
    Catalog Number: 276094
    Price: US$ 0.99
  • Social Entrepreneurship in China
    Modern face of a new challenge
    Title: Social Entrepreneurship in China
    Autor:in: Apolline Reyniers (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Diploma Thesis , 2013 56 Pages
    Catalog Number: 231933
    Price: US$ 20.99
  • Strategic Decision-Making. A Practical Example Based on "Tesla"
    Title: Strategic Decision-Making. A Practical Example Based on "Tesla"
    Autor:in: Lukas Wagner (Author)
    Subject: Business economics - Business Management, Corporate Governance
    Category: Essay , 2017 10 Pages , Grade: 1,0
    Catalog Number: 451749
    Price: US$ 6.99
  • The European Sovereign debt crisis
    Temporary challenge or death sentence for the EU?
    Title: The European Sovereign debt crisis
    Autor:in: Mathilde Marcoux (Author)
    Subject: Economics - Monetary theory and policy
    Category: Scientific Essay , 2012 11 Pages
    Catalog Number: 195804
    Price: US$ 0.99
  • The Profile of Chinese female Entrepreneurs and the Factors of Success
    Title: The Profile of Chinese female Entrepreneurs and the Factors of Success
    Autor:in: Oriana Rotta (Author)
    Subject: Business economics - Company formation, Business Plans
    Category: Essay , 2014 11 Pages , Grade: 16
    Catalog Number: 281677
    Price: US$ 16.99
  • The risk-based audit approach
    Auditing
    Title: The risk-based audit approach
    Autor:in: Mathilde Chaumont (Author)
    Subject: Business economics - Investment and Finance
    Category: Master's Thesis , 2013 100 Pages , Grade: Pass
    Catalog Number: 263384
    Price: US$ 40.99
  • Wahnsinn als Manifestation des Duplizitätsgedankens bei E. T. A. Hoffmanns "Die Elixiere des Teufels"
    Title: Wahnsinn als Manifestation des Duplizitätsgedankens bei E. T. A. Hoffmanns "Die Elixiere des Teufels"
    Autor:in: Zijuan Huang (Author)
    Subject: German Studies - Modern German Literature
    Category: Bachelor Thesis , 2017 35 Pages , Grade: 1
    Catalog Number: 444819
    Price: US$ 16.99
  • Yahoo! Management in China
    Business ethics and human resources management
    Title: Yahoo! Management in China
    Autor:in: Jeanne Dumoulin (Author)
    Subject: Leadership and Human Resources - Miscellaneous
    Category: Scientific Essay , 2012 19 Pages , Grade: 97/100
    Catalog Number: 231611
    Price: US$ 0.99
Show 25 50 100
Grin logo
  • Grin.com
  • Payment & Shipping
  • Contact
  • Privacy
  • Terms
  • Imprint